The Best Digital Tactics for Marketing During These Unique Times

2020-03-27T17:22:08+00:00March 27th, 2020|Digital Marketing|

Shelter-in-place mandates and people staying in their homes has put many organizations in a challenging position in regard to their marketing efforts. If you were already advertising – do you continue the campaigns you have running, shift gears or hold off? If you were in the planning stages – should you still spend the

Digital Will Help Brands Adjust to the New Normal

2020-03-24T19:42:54+00:00March 24th, 2020|Digital Marketing|

In addition to the global economy, companies all around the world are feeling the effects of the coronavirus. Not to mention how daily life has changed for so many. Workers have gone remote, parents have become teachers, in-person meetings have become conference calls, trade shows are going virtual - the list goes on. Not

Barcelona Creative Group Is Here For You

2020-03-20T19:29:28+00:00March 20th, 2020|Digital Marketing|

Dear Valued Clients, Partners and Friends: We hope that you and your organization are staying well and keeping healthy. It has been a week unlike many of us have ever experienced, and while I am certain that you are hearing from a lot of vendors and partners, we wanted to check-in as well.

Working Remote and Distancing While Connecting

2020-03-19T20:41:10+00:00March 20th, 2020|Digital Marketing|

Not all of us at BCG have experience working remote. But we are very fortunate that in times of uncertainty such as this, we do have the resources and the capability to work from home and stay connected with each other and with our clients. In light of these circumstances, we wanted to share

Press Play on Video in 2020

2020-02-06T16:33:32+00:00January 21st, 2020|Digital Marketing, Marketing, Video Marketing|

When was the last time you watched a video online? Ten minutes ago? Yesterday morning? Maybe you have a video playing in another tab while you’re reading this! Video is everywhere and by 2021, video is expected to account for 82% of all web traffic. Today, it’s helping to boost engagement seeing as internet

The One Where We Pivot

2020-02-06T16:35:21+00:00January 8th, 2020|Digital Marketing, The One With...|

Digital marketing is fantastic because it is diverse, affordable and customizable. As you plan for 2020, make sure you know what your key performance indicators, or KPIs, are. Go beyond vanity metrics and get to the heart of the matter. Instead, use metrics that translate to real dollars and cents.

Keeping an Eye on Digital Marketing Trends as We Kickoff 2020

2020-01-06T14:50:58+00:00December 23rd, 2019|Digital Marketing, Marketing, Mobile Marketing, Social Media, Trends, Video Marketing|

We’re counting down to 2020 and the exciting trends and tactics the new year will bring. It’s no secret that the entire Barcelona Creative Group team loves digital marketing, video and social media. We love how customizable and effective these channels are for organizations large and small. Digital ad spend has officially surpassed traditional media,

Where They Go, You Can Go Too… with Mobile Conquesting!

2019-12-04T21:54:39+00:00November 22nd, 2019|Digital Marketing|

What’s better than knowing who your prospective customers are? Knowing where they are! It may not be too late to capture and engage that audience. With mobile conquesting, you can still get your business in front of those event attendees.

What’s Cool in Digital Advertising in 2020? (2020 trends)

2019-11-04T21:26:44+00:00October 10th, 2019|Digital Marketing, Trends|

It's no secret that the internet is a very cool place. With content to keep you engaged for hours and the ability to stay connected to people anytime, on every device, it's no wonder people are spending more and more time online. It also means there are endless ways to connect your business, products and