Coca-Cola Uses “Label-less” Can Campaign to Address Prejudice

2015-08-04T18:04:05+00:00August 4th, 2015|Advertising, Branding|

It’s not uncommon for large brands to have some sort of cause behind their multi-million dollar marketing campaigns. For example, Lexus altered gravity with the world’s first hoverboard as part of their “Amazing in Motion” campaign. Starbucks connected people across Twitter and gave them access to free gift cards with their “Tweet-a-Coffee” campaign. Now, Coca-Cola