Lego #1 Most Powerful Brand in 2015 According to Brand Finance and Forbes

2015-10-12T10:15:41+00:00October 12th, 2015|Advertising, Branding, Trends|

Not many question how companies like Apple, McDonalds and Ferrari became some of the most powerful brands in the world. Some might not put Lego on that list, however Lego has managed to become the face of the world’s most powerful brand of 2015, according to Brand Finance (Forbes). Just a decade ago, Lego was

Coca-Cola Uses “Label-less” Can Campaign to Address Prejudice

2015-08-04T18:04:05+00:00August 4th, 2015|Advertising, Branding|

It’s not uncommon for large brands to have some sort of cause behind their multi-million dollar marketing campaigns. For example, Lexus altered gravity with the world’s first hoverboard as part of their “Amazing in Motion” campaign. Starbucks connected people across Twitter and gave them access to free gift cards with their “Tweet-a-Coffee” campaign. Now, Coca-Cola