Top Social Media Trends to Prepare for in 2018

2017-12-14T14:53:38+00:00December 14th, 2017|Branding, Social Media, Trends|

The goal of any business should be to get its brand in front of its target audience. These days, you can’t deny where the majority of people are spending their time. In fact, it might even seem like there’s really only one world that matters – the social media world. It has become a pivotal

Focusing on the Customer Experience

2017-12-14T12:55:51+00:00December 14th, 2017|Advertising, Branding|

Where have you been shopping for your holiday gifts this year? Today, it seems consumers only purchase from large retailers, opting for the quick convenience of the Amazons of the world, rather than supporting local shops. Even events like #SmallBusinessSaturday, a post-Thanksgiving staple aimed at benefiting the local retailer, seem to pale in comparison to

If You Want to Build A Brand, Create an Emotional Experience First

2017-06-29T10:00:09+00:00June 29th, 2017|Branding|

The article below was published on April 27, 2017 on Inc.com, written by Jeff Barrett. Think of your five best friends in this world. If you don't have five add in Myspace Tom, he's always happy to help. Are these relationships transactional or emotional? Do you remember the person or a favorite memory of that

Would You Get Picked? New Pedigree Ad Turns the Tables on Dog Adoption

2017-05-02T11:01:43+00:00May 2nd, 2017|Branding|

Great brands know how to evoke emotion. Being "dog people" here at BCG, this new Pedigree commercial certainly pulled at our heart strings. Aiming right for your soft spot, the brand knows sometimes we need a dog as much as a dog needs us. This new ad from Pedigree’s long-running “Feed the Good” campaign, turns

The Power of Creativity

2017-01-25T14:11:41+00:00January 25th, 2017|Advertising, Agency Life, Branding|

A new year is underway, so we thought why not take this opportunity to renew our creative energy? Today, businesses must possess two key traits: creativity and innovation. Creativity lays the groundwork for business opportunities, and innovation puts ideas into practice. For a business to be creative, its people must first be creative. Creativity inspires

Edeka’s Christmas Ad Takes Extreme Approach to Send Powerful Message

2015-12-14T09:55:47+00:00December 14th, 2015|Advertising, Branding, Trends, Video Marketing|

[ecko_youtube]V6-0kYhqoRo[/ecko_youtube] There have been a few Christmas ads run recently that are considered to be in the running for the best of the holiday season so far. However, several are saying this ad beats them all. It’s an ad for Edeka, a German supermarket chain. And, while the commercial could be considered a bit controversial,

Lego #1 Most Powerful Brand in 2015 According to Brand Finance and Forbes

2015-10-12T10:15:41+00:00October 12th, 2015|Advertising, Branding, Trends|

Not many question how companies like Apple, McDonalds and Ferrari became some of the most powerful brands in the world. Some might not put Lego on that list, however Lego has managed to become the face of the world’s most powerful brand of 2015, according to Brand Finance (Forbes). Just a decade ago, Lego was