Want to Make Your Brand a Crowd Favorite?

2019-09-26T19:33:27+00:00September 24th, 2019|Branding, Employee Engagement|

With the uninterrupted access that social media and mobile advertising bring to brands, it’s never been more crucial to stand out from the crowd. Creating a strong brand that shines from the inside out is the best way to resonate with your team as well as your marketplace. Not sure how to bring a breath of fresh air to your brand? Here are a few ways to get started.

Why Brands Must Be Built from Within

2019-04-01T20:00:54+00:00April 1st, 2019|Branding, Employee Engagement, Marketing|

We recently came across an incredibly spot-on article from HubSpot that really proves something we know to be true here at Barcelona Creative Group. The utter importance of building a brand from the inside out, NOT from the outside in. When you build a Brand that is strong inside, it becomes even more powerful

Your Brand & Your People – Now That’s a Relationship Worth Nurturing!

2019-03-28T22:14:05+00:00February 14th, 2019|Branding, Marketing|

If your life was a rom-com, there would be a scene where you ran down the beach into the arms of your brand. Or, your brand would be standing outside your bedroom window holding a boombox blasting “In Your Eyes.” If you were Demi Moore, your brand would be your ghost. If you’re a

The One Where We Talk About Resolutions

2019-01-24T02:38:10+00:00January 24th, 2019|Agency Life, Branding, The One With...|

Happy 2019 everyone! If you’re like me and still writing 2018, you might find it hard to believe that February is only a week away. That’s right, the entire first month of this new year will soon be OVER. Did you make any resolutions for the year? It’s been reported that 65% of Americans

Stop Neglecting Your Employees. Take an Active Approach to Internal Brand Building.

2018-12-14T18:45:57+00:00November 13th, 2018|Branding, Marketing|

Taking the time (and money) to optimize customer experience can undoubtedly pay off, but many organizations fail to focus on one thing that might prove even more valuable – improving employee experience. A major factor in employee experience is employee engagement, a practice that relies on humanizing your brand and addressing the emotional and

Open Enrollment Will End. Healthcare Confusion Will Not. Be a Resource All Year Long.

2018-10-03T17:18:41+00:00October 3rd, 2018|Branding, Marketing|

Knowing that half of employees are spending less time reviewing their benefits than it takes to get a pizza delivered might make employers feel it’s impossible to really reach their workforce. At any given time, there can be a million flashing lights occupying employees’ interests, giving employers a very limited amount of time to

Instagram Is Single-Handedly Remaking Brands’ Social Media Image

2019-04-23T16:01:44+00:00September 27th, 2018|Branding, Instagram, Social Media|

This article was published on August 24, 2018 on Social Media Week, written by Eric Goldschein. If you want to remake your social media image, IG is clearly the place to start. A recent report from NetBase tracked the most loved global brands and found that Instagram had catapulted to the top of the

Blow. It. Up! Why It’s Time to Overhaul Your Website.

2018-09-11T01:40:38+00:00September 7th, 2018|Agency Life, Branding|

Next to social media profiles, your website will be the first thing people visit to learn more about your organization. By now we should also agree that having a powerful website is not only expected, it’s absolutely required. And today, user experience expectations go well beyond what most websites are delivering. We’re guilty of

Trust, Its Loss and Its Opportunity

2018-08-30T14:09:16+00:00January 10th, 2018|Advertising, Branding, Digital Marketing, Social Media|

“Your word is your bond.” It’s a phrase we’ve all heard. But today, with the seemingly never-ending cases of corporate scandal, corruption, sensationalism and overpromising while under-delivering, it feels more often that words are just sales tactics and not the tacit agreement they once symbolized. And people have taken notice. In fact, they’re fed