Want to Make Your Brand a Crowd Favorite?

2019-09-26T19:33:27+00:00September 24th, 2019|Branding, Employee Engagement|

With the uninterrupted access that social media and mobile advertising bring to brands, it’s never been more crucial to stand out from the crowd. Creating a strong brand that shines from the inside out is the best way to resonate with your team as well as your marketplace. Not sure how to bring a breath of fresh air to your brand? Here are a few ways to get started.

Why Brands Must Be Built from Within

2019-04-01T20:00:54+00:00April 1st, 2019|Branding, Employee Engagement, Marketing|

We recently came across an incredibly spot-on article from HubSpot that really proves something we know to be true here at Barcelona Creative Group. The utter importance of building a brand from the inside out, NOT from the outside in. When you build a Brand that is strong inside, it becomes even more powerful

Your Brand & Your People – Now That’s a Relationship Worth Nurturing!

2019-03-28T22:14:05+00:00February 14th, 2019|Branding, Marketing|

If your life was a rom-com, there would be a scene where you ran down the beach into the arms of your brand. Or, your brand would be standing outside your bedroom window holding a boombox blasting “In Your Eyes.” If you were Demi Moore, your brand would be your ghost. If you’re a

The One Where We Talk About Resolutions

2020-01-21T21:34:08+00:00January 24th, 2019|Agency Life, Branding, The One With...|

Did you make any resolutions for the year? It’s been reported that 65% of Americans make a New Year’s resolution[1]. Resolving to start fresh and better yourself is great, but it seems that most of us struggle with the follow through. That same report found that 9.2% of those people who made resolutions will follow

Stop Neglecting Your Employees. Take an Active Approach to Internal Brand Building.

2018-12-14T18:45:57+00:00November 13th, 2018|Branding, Marketing|

Taking the time (and money) to optimize customer experience can undoubtedly pay off, but many organizations fail to focus on one thing that might prove even more valuable – improving employee experience. A major factor in employee experience is employee engagement, a practice that relies on humanizing your brand and addressing the emotional and

Open Enrollment Will End. Healthcare Confusion Will Not. Be a Resource All Year Long.

2018-10-03T17:18:41+00:00October 3rd, 2018|Branding, Marketing|

Knowing that half of employees are spending less time reviewing their benefits than it takes to get a pizza delivered might make employers feel it’s impossible to really reach their workforce. At any given time, there can be a million flashing lights occupying employees’ interests, giving employers a very limited amount of time to

Instagram Is Single-Handedly Remaking Brands’ Social Media Image

2019-04-23T16:01:44+00:00September 27th, 2018|Branding, Instagram, Social Media|

This article was published on August 24, 2018 on Social Media Week, written by Eric Goldschein. If you want to remake your social media image, IG is clearly the place to start. A recent report from NetBase tracked the most loved global brands and found that Instagram had catapulted to the top of the

Blow. It. Up! Why It’s Time to Overhaul Your Website.

2018-09-11T01:40:38+00:00September 7th, 2018|Agency Life, Branding|

Next to social media profiles, your website will be the first thing people visit to learn more about your organization. By now we should also agree that having a powerful website is not only expected, it’s absolutely required. And today, user experience expectations go well beyond what most websites are delivering. We’re guilty of

Trust, Its Loss and Its Opportunity

2018-08-30T14:09:16+00:00January 10th, 2018|Advertising, Branding, Digital Marketing, Social Media|

“Your word is your bond.” It’s a phrase we’ve all heard. But today, with the seemingly never-ending cases of corporate scandal, corruption, sensationalism and overpromising while under-delivering, it feels more often that words are just sales tactics and not the tacit agreement they once symbolized. And people have taken notice. In fact, they’re fed

The Use of Color in Branding

2017-12-15T08:48:14+00:00December 15th, 2017|Branding|

Drumroll, please! And, the Pantone Color of the Year 2018 is… Ultra Violet, or Pantone 18-3838. Pantone describes this shade as, “A dramatically provocative and thoughtful purple shade that communicates originality, ingenuity and visionary thinking that points towards the future.” The Color of the Year is meant to not only show what’s trending in the

Top Social Media Trends to Prepare for in 2018

2020-03-04T18:09:15+00:00December 14th, 2017|Branding, Social Media, Trends|

The goal of any business should be to get its brand in front of its target audience. These days, you can’t deny where the majority of people are spending their time. In fact, it might even seem like there’s really only one world that matters – the social media world. It has become a

Focusing on the Customer Experience

2019-07-17T15:28:24+00:00December 14th, 2017|Advertising, Branding|

Where have you been shopping for your holiday gifts this year? Today, it seems consumers only purchase from large retailers, opting for the quick convenience of the Amazons of the world, rather than supporting local shops. Even events like #SmallBusinessSaturday, a post-Thanksgiving staple aimed at benefiting the local retailer, seem to pale in comparison

If You Want to Build A Brand, Create an Emotional Experience First

2017-06-29T10:00:09+00:00June 29th, 2017|Branding|

The article below was published on April 27, 2017 on Inc.com, written by Jeff Barrett. Think of your five best friends in this world. If you don't have five add in Myspace Tom, he's always happy to help. Are these relationships transactional or emotional? Do you remember the person or a favorite memory of that

Would You Get Picked? New Pedigree Ad Turns the Tables on Dog Adoption

2017-05-02T11:01:43+00:00May 2nd, 2017|Branding|

Great brands know how to evoke emotion. Being "dog people" here at BCG, this new Pedigree commercial certainly pulled at our heart strings. Aiming right for your soft spot, the brand knows sometimes we need a dog as much as a dog needs us. This new ad from Pedigree’s long-running “Feed the Good” campaign, turns

The Power of Creativity

2019-07-17T15:23:22+00:00January 25th, 2017|Advertising, Agency Life, Branding|

A new year is underway, so we thought why not take this opportunity to renew our creative energy? Today, businesses must possess two key traits: creativity and innovation. Creativity lays the groundwork for business opportunities, and innovation puts ideas into practice. For a business to be creative, its people must first be creative. Creativity

Lego #1 Most Powerful Brand in 2015 According to Brand Finance and Forbes

2015-10-12T10:15:41+00:00October 12th, 2015|Advertising, Branding, Trends|

Not many question how companies like Apple, McDonalds and Ferrari became some of the most powerful brands in the world. Some might not put Lego on that list, however Lego has managed to become the face of the world’s most powerful brand of 2015, according to Brand Finance (Forbes). Just a decade ago, Lego was