Purina “Puppyhood” Campaign Creates Virtual Connection New Puppy Parents

2015-09-16T15:43:47+00:00September 16th, 2015|Advertising|

[ecko_youtube]L3MtFGWRXAA[/ecko_youtube] At BCG, we all love puppies. We even have an official “Office Therapist,” AKA, Norman the Westie. It’s probably why we also all cracked up over Purina Puppy and Dog Chow’s latest campaign. The program, titled “Welcome to the Puppyhood,” was launched with a YouTube video via Buzzfeed and received more than 4 million

Quaker Hops on the “Let’s Make a Personal Connection” Bandwagon

2015-08-21T15:17:48+00:00August 21st, 2015|Advertising, Trends|

[ecko_youtube]eoyq9pcp4Cg[/ecko_youtube] It’s becoming a BIG trend this year... ad campaigns that are meant to touch people’s hearts and relate their product to the consumer’s very personal feelings and experiences. It feels like not one week goes by without seeing an article that prepares me to grab my tissues before watching the newest video that’s out

Coca-Cola Uses “Label-less” Can Campaign to Address Prejudice

2015-08-04T18:04:05+00:00August 4th, 2015|Advertising, Branding|

It’s not uncommon for large brands to have some sort of cause behind their multi-million dollar marketing campaigns. For example, Lexus altered gravity with the world’s first hoverboard as part of their “Amazing in Motion” campaign. Starbucks connected people across Twitter and gave them access to free gift cards with their “Tweet-a-Coffee” campaign. Now, Coca-Cola

Super Creative Campaign From Lexus Shows the World Its First Hoverboard

2015-07-31T18:23:46+00:00July 31st, 2015|Advertising|

[ecko_youtube]U68zjl-5Bow[/ecko_youtube] Lexus, like any other brand, has materialistic features that drivers think about when it’s time to upgrade their vehicle: leather seats, Sirius XM radio, GPS and at least three power adaptors. The feature they don’t see is the whole purpose of what really makes a car stand out: the motion. Lexus’ 2015 campaign titled

Are Any 2 Words More Powerful than “Thank You?”

2015-07-29T18:53:58+00:00July 29th, 2015|Advertising, Sweet Home Chicago|

Patrick Sharp's Gesture to Chicago Was a Genuine Touch of Class The number of ways that a professional athlete can acknowledge his or her time on a team is extensive. It’s an even greater number for athletes to acknowledge their fans. What readers of the Chicago Tribune and the Chicago Sun-Times saw on Sunday, July