The Power of Creativity

2019-07-17T15:23:22+00:00January 25th, 2017|Advertising, Agency Life, Branding|

A new year is underway, so we thought why not take this opportunity to renew our creative energy? Today, businesses must possess two key traits: creativity and innovation. Creativity lays the groundwork for business opportunities, and innovation puts ideas into practice. For a business to be creative, its people must first be creative. Creativity

Trends for 2015 Holiday Ads

2015-12-21T09:45:06+00:00December 21st, 2015|Advertising, Trends|

It’s easy to get wrapped up in the hustle and bustle of the holiday season, but every year it is important to take a step back and remember what the holidays are really about. Here at BCG we believe Christmas is a time to be spent with loved ones and to spread joy and give

Edeka’s Christmas Ad Takes Extreme Approach to Send Powerful Message

2015-12-14T09:55:47+00:00December 14th, 2015|Advertising, Branding, Trends, Video Marketing|

[ecko_youtube]V6-0kYhqoRo[/ecko_youtube] There have been a few Christmas ads run recently that are considered to be in the running for the best of the holiday season so far. However, several are saying this ad beats them all. It’s an ad for Edeka, a German supermarket chain. And, while the commercial could be considered a bit controversial,

Lego #1 Most Powerful Brand in 2015 According to Brand Finance and Forbes

2015-10-12T10:15:41+00:00October 12th, 2015|Advertising, Branding, Trends|

Not many question how companies like Apple, McDonalds and Ferrari became some of the most powerful brands in the world. Some might not put Lego on that list, however Lego has managed to become the face of the world’s most powerful brand of 2015, according to Brand Finance (Forbes). Just a decade ago, Lego was

Honda Continues to Showcase “The Power of Dreams”

2015-10-06T09:45:40+00:00October 6th, 2015|Advertising, Trends, Video Marketing|

Here at Barcelona Creative Group we certainly appreciate creativity when we see it. And, we see something genius in a video recently put out by Honda. Honda’s “The Power of Dreams” campaign began back in 2002 with Wieden+Kennedy London. In 2013, they created a video called “Hands” to help celebrate Honda’s 65th anniversary. The two-minute