Does Your Website Need a Refresh?

2021-05-20T15:32:39+00:00May 18th, 2021|Advertising, Branding, Digital Marketing|

One of the smartest ways to refresh your brand is to revamp your company website. Here at BCG, we recently gave our website an overhaul to ensure it reflected who our brand currently is. In light of the last year, one thing might be true for many organizations - who your brand is today may

Ways to Celebrate Your Small Business

2021-05-04T16:10:16+00:00May 4th, 2021|Advertising, Marketing|

At BCG we specialize in building and powering brands. Many businesses come to think of us as the in-house marketing department they don't have because we get to know your brand inside and out, learn what sets you apart from your competition and what gives your brand its unique position within the marketplace. From

What Is a Brand Community and How Do You Build One?

2021-01-12T17:26:30+00:00January 13th, 2021|Advertising, Branding, Marketing, Social Media, Strategic Marketing|

Brand communities are the greatest showcase of brand loyalty. This group is made up of your brand’s most dedicated customers and followers who will not only continue to purchase from you but will also enjoy and share your content with friends and family.

Average Time Spent with Mobile in the US Will Surpass TV Time in 2019!

2019-06-06T14:34:51+00:00June 6th, 2019|Advertising, Digital Marketing|

For the first time ever, US consumers will spend more time using their mobile devices than watching TV, with smartphone use dominating that time spent. Mobile device use is surpassing TV, bringing with it awesome opportunities like mobile display and retargeting.

Why Do Advertisers Still Find OOH Exciting?

2019-02-06T15:22:56+00:00February 6th, 2019|Advertising, Marketing|

The article below was published on January 24, 2019 on eMarketer, written by Ross Benes. Outdoor advertising is changing with the times Out-of-home (OOH) advertising is weathering the digital storm better than several other legacy ad mediums. Research firms have differing views on how quickly OOH is growing. According to Zenith, between 2018 and

Are You Ready for Some Commercials?!

2019-02-01T20:32:31+00:00February 1st, 2019|Advertising, Video Blog|

Who's excited for the biggest advertising event of the year? We certainly are! And, we're sharing what we know so far in our video! Thank you to Ad Age for all their information and updates. To view the ads for Sunday's game that have already been released, click here. We hope you're as anxious

The One Where Outdoor Has Its Day

2018-10-31T17:28:46+00:00October 31st, 2018|Advertising, The One With...|

When it comes time to bring client brands to the marketplace, we pride ourselves on identifying the most effective and efficient media channels to achieve established marketing objectives. Today, with so many new technologies and digital marketing strategies available, we like to surprise our clients with a tactic or two that they haven’t considered

Keeping Connected AND Staying Creative

2018-08-30T12:49:34+00:00March 15th, 2018|Advertising, Digital Marketing, Social Media|

The digital world, the world of social media and online marketing, is constantly changing. Today, companies have a plethora of opportunities to enhance marketing capabilities with new platforms, more audience choices, and even changes instated by service vendors like Google. We find with this state of change comes renewed potential to enhance creativity. Yet

Super Bowl Ads 2018: A Few of BCG’s Favorites

2018-08-30T14:03:07+00:00February 5th, 2018|Advertising, Trends, Video Marketing|

Sure, the Eagles pulled out a win over the Patriots in the big game yesterday. But, which advertisers won big? Here are some of the top picks from BCG team members... Touchdown Celebrations to Come | NFL | Super Bowl LII Commercial Budweiser 2018 Super Bowl Commercial | “Stand By You” DORITOS BLAZE vs.

Trust, Its Loss and Its Opportunity

2018-08-30T14:09:16+00:00January 10th, 2018|Advertising, Branding, Digital Marketing, Social Media|

“Your word is your bond.” It’s a phrase we’ve all heard. But today, with the seemingly never-ending cases of corporate scandal, corruption, sensationalism and overpromising while under-delivering, it feels more often that words are just sales tactics and not the tacit agreement they once symbolized. And people have taken notice. In fact, they’re fed

Looking Back on a Year of Statement Advertising

2017-12-28T10:16:08+00:00December 28th, 2017|Advertising|

In many respects, 2017 was a big year. You can’t argue that it was a year filled with statements, movements and speaking out. In advertising, some companies chose to gamble by taking bold stances and/or becoming controversial voices. And for some, this approach ultimately paid off with large-scale notice and international accolades from professional institutions.

12 Major Marketing Trends for Financial Institutions in 2018

2017-12-15T09:05:17+00:00December 15th, 2017|Advertising, Digital Marketing, Trends|

The article below was published on December 4, 2017 on The Financial Brand, written by Jeffry Pilcher. 1. Smashing Silos: Cross-Departmental Integration The financial industry has long been plagued by org charts built around departmental silos. In banking, everyone works on their own initiatives with separate goals. Seldom is there collaboration between teams. Sometimes, the

Focusing on the Customer Experience

2019-07-17T15:28:24+00:00December 14th, 2017|Advertising, Branding|

Where have you been shopping for your holiday gifts this year? Today, it seems consumers only purchase from large retailers, opting for the quick convenience of the Amazons of the world, rather than supporting local shops. Even events like #SmallBusinessSaturday, a post-Thanksgiving staple aimed at benefiting the local retailer, seem to pale in comparison

The Power of Creativity

2019-07-17T15:23:22+00:00January 25th, 2017|Advertising, Agency Life, Branding|

A new year is underway, so we thought why not take this opportunity to renew our creative energy? Today, businesses must possess two key traits: creativity and innovation. Creativity lays the groundwork for business opportunities, and innovation puts ideas into practice. For a business to be creative, its people must first be creative. Creativity

Trends for 2015 Holiday Ads

2015-12-21T09:45:06+00:00December 21st, 2015|Advertising, Trends|

It’s easy to get wrapped up in the hustle and bustle of the holiday season, but every year it is important to take a step back and remember what the holidays are really about. Here at BCG we believe Christmas is a time to be spent with loved ones and to spread joy and give

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