Social media is no longer optional for brands.
Build More Than a Social Presence. Build a Community.
Wouldn’t you jump at the chance to share your brand with more people? Whether you’re looking to reach existing customers, prospective clients, new talent or the general public, the right social media marketing strategy can successfully connect your brand to people on the platforms they visit most.
The reality is that people use social media to seek out, investigate and follow brands they are interested in. Be sure you have more than just a presence – grab and keep their attention! Getting “social” allows you to engage with your audience using relevant content, show them an authentic side of your organization and involve them in dialogue. Do this and you’re on your way to developing trust, fostering relationships, educating followers and building a loyal community.
Since social media marketing is a close personal “friend” of digital marketing, it shares some of the same awesome advantages. Paid social campaigns can effectively target your best possible audience, serve ads that people will be receptive to and give you access to analytics and insights that will help you measure results and boost conversions.
Social media advertising requires the same attention as all your marketing efforts. It can be challenging to choose the right platforms, know what to say, generate content on a regular basis and manage your entire online community all while analyzing the impact of your efforts. But at Barcelona Creative Group, we speak social every day and we have the experience to help you go social the right way.
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Whether you have a specific branding need, are looking for an integrated marketing plan or anything in between, BCG has you covered. Let’s talk!