Could your brand use a refresh? Have a plan to forge ahead this year? Need a new strategy?
Whether you’re looking to build your brand, start with a full revamp or power your brand with smart digital marketing strategies, BCG is here to help! First, it’s important to identify what changes you’re looking to make. Then you can find more success in the “how” of it all.
To help give you a boost, here are some real changes you can implement in 2021.
- Branding Basics
Your logo is an essential element to your brand’s identity and is one of the first things a customer will see as they do some discovery of your organization. Knowing your brand’s persona and who you’re trying to target is a great way to determine what your logo or icon should look like. Keep in mind that color is important. Make sure it’s eye-catching and memorable while still being timeless. Don’t be afraid to utilize white space and remember – less is often times more!
- Develop a Marketing Plan
Remember to explore and try new tactics when it comes to your marketing. Digital marketing is a great way to power your brand this year. Digital and social are always changing, which makes them great strategies to help keep things exciting. No one wants to see the same thing over and over – be bold and change it up!
- Consider a Website Audit
Your company website is the foundation of your brand online. Do you update your website frequently? How would you rate the user experience? Websites should not stay static for too long; with content marketing, videos and social media, you can keep your website fresh, inviting and informative. Perception matters and a bad website experience can have a negative impact on how visitors feel about your brand.
- Ask Your Audience
Use feedback from customers and your brand community to gain insight. Interact with them, ask them how you can improve and learn what you’re doing right from those already most loyal to your brand.
Still need more help in 2021? BCG is ready to assist you in all of your branding and marketing needs. Whether you’re a small or large business, we have an experienced team that’s ready to help you build and power your brand!