Video Blog Page2020-12-30T17:14:02+00:00

INSIGHTS | VIDEO

Eight Digital Video Predictions for 2019

This article was published on January 4, 2019, on eMarketer, written by Paul Verna - if you are looking for help with your digital video production we can help! The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019. No. 1: The rate of cord-cutting will continue to accelerate. Cord-cutting will be driven mostly by the increased adoption of linear OTT services, which are on track to more than

Super Bowl Ads 2018: A Few of BCG’s Favorites

Sure, the Eagles pulled out a win over the Patriots in the big game yesterday. But, which advertisers won big? Here are some of the top picks from BCG team members... Touchdown Celebrations to Come | NFL | Super Bowl LII Commercial Budweiser 2018 Super Bowl Commercial | “Stand By You” DORITOS BLAZE vs. MTN DEW ICE | Super Bowl Commercial with Peter Dinklage and Morgan Freeman #GuacWorld :60 | 2018 Big Game Commercial | Avocados From Mexico Mobility Anthem | Toyota Want to see more ads from Super Bowl LII? Click here to view 2018 Super Bowl Commercials!

Mobile and Live-Streaming Video are the New Content King

Over the past couple years, we’ve seen marked changes in the ways people engage with video. Today you can watch an entire season of a series at your leisure or a live concert from thousands of miles away, communicate with friends via Snapchat, see breaking news from wherever you may be and, of course, create funny or endearing videos on Facebook. Video – and the way we use it – has morphed into a meaningful, easily accessible tool for people to connect and communicate in real-time. With mobile devices so widely used, it’s easy to see how the use of

Streaming Service Use Now More Common than Cable Subscriptions

The article below was originally published by eMarketer, titled, Streaming Service Use Now More Common than Cable Subscriptions, written by Monica Melton. More people are now using streaming video services than have a cable subscription, according to a May 2017 study from Fluent LLC. The survey found that 67% of US internet users watch or have access to a streaming service, while just 61% have cable in their homes. Unsurprisingly, millennials used streaming services at a higher rate than their older counterparts. However, while more than three-quarters (77%) of millennials said they have access to a streaming service, so did

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Edeka’s Christmas Ad Takes Extreme Approach to Send Powerful Message

There have been a few Christmas ads run recently that are considered to be in the running for the best of the holiday season so far. However, several are saying this ad beats them all. It’s an ad for Edeka, a German supermarket chain. And, while the commercial could be considered a bit controversial, the video itself went completely viral with over 18 million views in just four days! The ad starts off melancholic and quickly turns to downright tragic, but it sends a very relative message and ultimately ends happily. The ad begins with an old man listening

Honda Continues to Showcase “The Power of Dreams”

Here at Barcelona Creative Group we certainly appreciate creativity when we see it. And, we see something genius in a video recently put out by Honda. Honda’s “The Power of Dreams” campaign began back in 2002 with Wieden+Kennedy London. In 2013, they created a video called “Hands” to help celebrate Honda’s 65th anniversary. The two-minute piece showed a pair of hands creating 22 of Honda’s greatest products of all time. If you watched it carefully you would notice details incorporated into the video from some of the best and most awarded Honda commercials of the past. “Hands” truly proved that

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