Video Blog Page2020-07-07T15:49:17+00:00

INSIGHTS | VIDEO

5 Reasons You Need to Be Using Video!

Video is one of the most powerful mediums available and seems to get bigger and stronger every day. Statistics show that over 70% of businesses now use video content in their marketing, and of those, 83% feel video marketing is a very important part of their strategy. Video is progressing rapidly and fueling the trend is the belief by 89% of businesses that video marketing brings a stronger return on investment (ROI). 1. Video Boosts Conversions Videos increase the credibility of your products and services and can lead directly to greater sales. Adding a product video on your webpage can

Video Marketing|

Happy National Manufacturing Day!

Manufacturers across the US will celebrate Manufacturing Day 2020 on October 2nd. As 4.6 million manufacturing jobs will need to be filled in the next decade, t's important that manufacturers also look beyond #MFGDay20 and how digital marketing, video and social media can help them promote their services, the industry, as well as recruit and engage the next generation of workers.

Video Marketing|

Press Play on Video in 2020

When was the last time you watched a video online? Ten minutes ago? Yesterday morning? Maybe you have a video playing in another tab while you’re reading this! Video is everywhere and by 2021, video is expected to account for 82% of all web traffic. Today, it’s helping to boost engagement seeing as internet users currently spend 88% more time browsing on websites that have videos. Perhaps you’re looking for a direct line to decision-makers? Grab the attention of the 59% of executives that prefer watching a video to reading words on the page. Not sure how video fits

Keeping an Eye on Digital Marketing Trends as We Kickoff 2020

We’re counting down to 2020 and the exciting trends and tactics the new year will bring. It’s no secret that the entire Barcelona Creative Group team loves digital marketing, video and social media. We love how customizable and effective these channels are for organizations large and small. Digital ad spend has officially surpassed traditional media, meaning that if they aren’t part of your 2020 marketing strategy, you’re missing chances to engage with customers, prospects and your own people. It’s not too late… here are some ways you can spice up your marketing strategy in the new year: Get Attention with

As Demand for Video Grows, We’re Growing Along With It!

Steve Grein, former owner and Executive Producer of NeWave Productions, has returned to Chicagoland to join our team. Steve's many years of video production experience will expand our video services while enhancing email, digital and social campaigns for our clients. We are excited to bring his leadership and expertise to our team. We opened our doors in 1990, working mostly in print media. In 2005, we evolved by bringing website design, content development and email marketing capabilities in-house. In 2012, we relocated to our current location in Burr Ridge and expanded our focus to include everything digital and social.

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We are brand builders, creatives and strategic thinkers. We hope you enjoy our agency blog, featuring a little bit of what we’re working on and a lot of what we’re talking about. Stay Creative!

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