Video Blog Page2020-06-16T21:48:12+00:00

INSIGHTS | VIDEO

Press Play on Video in 2020

When was the last time you watched a video online? Ten minutes ago? Yesterday morning? Maybe you have a video playing in another tab while you’re reading this! Video is everywhere and by 2021, video is expected to account for 82% of all web traffic. Today, it’s helping to boost engagement seeing as internet users currently spend 88% more time browsing on websites that have videos. Perhaps you’re looking for a direct line to decision-makers? Grab the attention of the 59% of executives that prefer watching a video to reading words on the page. Not sure how video fits

Keeping an Eye on Digital Marketing Trends as We Kickoff 2020

We’re counting down to 2020 and the exciting trends and tactics the new year will bring. It’s no secret that the entire Barcelona Creative Group team loves digital marketing, video and social media. We love how customizable and effective these channels are for organizations large and small. Digital ad spend has officially surpassed traditional media, meaning that if they aren’t part of your 2020 marketing strategy, you’re missing chances to engage with customers, prospects and your own people. It’s not too late… here are some ways you can spice up your marketing strategy in the new year: Get Attention with

As Demand for Video Grows, We’re Growing Along With It!

Steve Grein, former owner and Executive Producer of NeWave Productions, has returned to Chicagoland to join our team. Steve's many years of video production experience will expand our video services while enhancing email, digital and social campaigns for our clients. We are excited to bring his leadership and expertise to our team. We opened our doors in 1990, working mostly in print media. In 2005, we evolved by bringing website design, content development and email marketing capabilities in-house. In 2012, we relocated to our current location in Burr Ridge and expanded our focus to include everything digital and social.

Eight Digital Video Predictions for 2019

This article was published on January 4, 2019, on eMarketer, written by Paul Verna - if you are looking for help with your digital video production we can help! The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019. No. 1: The rate of cord-cutting will continue to accelerate. Cord-cutting will be driven mostly by the increased adoption of linear OTT services, which are on track to more than

Super Bowl Ads 2018: A Few of BCG’s Favorites

Sure, the Eagles pulled out a win over the Patriots in the big game yesterday. But, which advertisers won big? Here are some of the top picks from BCG team members... Touchdown Celebrations to Come | NFL | Super Bowl LII Commercial Budweiser 2018 Super Bowl Commercial | “Stand By You” DORITOS BLAZE vs. MTN DEW ICE | Super Bowl Commercial with Peter Dinklage and Morgan Freeman #GuacWorld :60 | 2018 Big Game Commercial | Avocados From Mexico Mobility Anthem | Toyota Want to see more ads from Super Bowl LII? Click here to view 2018 Super Bowl Commercials!

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