Social Media Blog Topic2020-12-30T17:09:06+00:00

INSIGHTS | SOCIAL MEDIA

Think Instagram Is Just for the Kids? Think Again.

While there’s no silver bullet when it comes to multigenerational marketing, Instagram just might be as close as you’re gonna get. Between Snapchat, Facebook, and Instagram, Instagram is the only platform where the split of new users over the age of 35 vs. under 35 will be nearly 50/50.[1] Social networks are gunning for user attention, adding new features like live streaming, integrated marketplaces, and Stories that can include featured products or promotions. When it comes to Gen Z, Instagram is arguably the most successful in this respect, as 85% of teens report using Instagram at least once a

Learnin’ to Thrive in a Socially Driven World

You’ve seen them, posts on Instagram, Facebook, Twitter, even Pinterest with “#ad #sponsored” in their caption. Influencer marketing, when a trusted source shares content that encourages followers to invest their time and money in a brand the influencer approves of, is thriving in our social media driven market. This approach helps brands reconnect to consumers that have lost faith in big advertising. In a multi-platform strategy, influencer marketing offers brands the opportunity to humanize themselves, gaining a liaison that has already earned the trust of consumers. Influencers have shown that they’re worth their weight in gold, as on average

Instagram Is Single-Handedly Remaking Brands’ Social Media Image

This article was published on August 24, 2018 on Social Media Week, written by Eric Goldschein. If you want to remake your social media image, IG is clearly the place to start. A recent report from NetBase tracked the most loved global brands and found that Instagram had catapulted to the top of the list, beating out YouTube and parent company Facebook. More impressive than that ranking is how much of a boon Instagram has been to other beloved brands. If you want to remake your social media image, IG is clearly the place to start. NetBase’s list of

How Do You Measure Social Media Success?

Businesses of all sizes utilize social media in their marketing budgets, joining the social networks because they understand that visibility can help boost their brand. But how is this social media marketing success measured? An article posted earlier this year to Harvard Business Review, which is included below, goes into detail about how many companies are using the wrong units of measurements when evaluating their social media success. Whether you haven’t gone social yet and are unsure which platforms are best for your business, or you’re having trouble measuring the impact of your current social media activity with your analytics,

The Road Ahead for Digital and Social

It’s been a long month for digital and social media. On March 16, Facebook made headlines when it suspended Cambridge Analytica and its parent company, SCL Group, a private British behavior research and strategic communication company, for not deleting data from a developer that violated platform policies. Within a couple of days, the case twisted and spiraled to reports that Cambridge Analytica was not only able to pull data for up to 87 million Facebook users, but also exploit enough information to develop psychographic profiles on tens of millions. This violation is currently being investigated at the highest levels,

Keeping Connected AND Staying Creative

The digital world, the world of social media and online marketing, is constantly changing. Today, companies have a plethora of opportunities to enhance marketing capabilities with new platforms, more audience choices, and even changes instated by service vendors like Google. We find with this state of change comes renewed potential to enhance creativity. Yet so many teams don’t take advantage of it the way they could. This can manifest in two distinct ways: With an industry that evolves so rapidly, many become obsessed to keep up with what’s trendy. As a result, they cling to the shiniest and newest

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