Social Media Blog Topic2019-05-02T20:32:08+00:00

INSIGHTS | SOCIAL MEDIA

How Do You Measure Social Media Success?

Businesses of all sizes utilize social media in their marketing budgets, joining the social networks because they understand that visibility can help boost their brand. But how is this social media marketing success measured? An article posted earlier this year to Harvard Business Review, which is included below, goes into detail about how many companies are using the wrong units of measurements when evaluating their social media success. Whether you haven’t gone social yet and are unsure which platforms are best for your business, or you’re having trouble measuring the impact of your current social media activity with your analytics,

The Road Ahead for Digital and Social

It’s been a long month for digital and social media. On March 16, Facebook made headlines when it suspended Cambridge Analytica and its parent company, SCL Group, a private British behavior research and strategic communication company, for not deleting data from a developer that violated platform policies. Within a couple of days, the case twisted and spiraled to reports that Cambridge Analytica was not only able to pull data for up to 87 million Facebook users, but also exploit enough information to develop psychographic profiles on tens of millions. This violation is currently being investigated at the highest levels,

Keeping Connected AND Staying Creative

The digital world, the world of social media and online marketing, is constantly changing. Today, companies have a plethora of opportunities to enhance marketing capabilities with new platforms, more audience choices, and even changes instated by service vendors like Google. We find with this state of change comes renewed potential to enhance creativity. Yet so many teams don’t take advantage of it the way they could. This can manifest in two distinct ways: With an industry that evolves so rapidly, many become obsessed to keep up with what’s trendy. As a result, they cling to the shiniest and newest

Trust, Its Loss and Its Opportunity

“Your word is your bond.” It’s a phrase we’ve all heard. But today, with the seemingly never-ending cases of corporate scandal, corruption, sensationalism and overpromising while under-delivering, it feels more often that words are just sales tactics and not the tacit agreement they once symbolized. And people have taken notice. In fact, they’re fed up with it. With the recent and persistent cascade of issues around big companies, it seems customers no longer believe corporations will do the right thing for the customer, for the environment or for the common good. The trust once inherent in organizations’ supportive customers

Top Social Media Trends to Prepare for in 2018

The goal of any business should be to get its brand in front of its target audience. These days, you can’t deny where the majority of people are spending their time. In fact, it might even seem like there’s really only one world that matters – the social media world. It has become a pivotal platform for virtually any brand trying to connect with any target audience to increase brand loyalty and engagement. As you look to 2018, strengthening your social strategy should be top of mind. Here are some trends that could have the most impact. 1. Mobile Desktop

Your CSR is Showing

At least, it should be. The past several weeks have seen a number of natural disasters in the western hemisphere. We’ve also seen several companies come to the forefront to assist. During Hurricane Harvey, Bass Pro Shops contributed 80 boats and additional funds to assist in clean-up and rescue. Anheuser-Busch stopped beer production at its Georgia plant to produce 50,000 cans of water to send to Red Cross shelters in Louisiana. JPMorgan Chase and Humana Foundation each donated $1 million to support relief efforts for Hurricane Irma. How did they so quickly determine their response and what they would do to

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