Social Media Blog Topic2020-06-17T01:23:44+00:00

INSIGHTS | SOCIAL MEDIA

3 Surefire Ways Small Businesses Can Navigate COVID-19 and Thrive

Not too long ago we discussed ways digital marketing could help brands adjust to these unprecedented times. At Barcelona Creative Group, we believe that truly smart marketers are finding ways to overcome these challenging times and be extra creative. Last week I attended a webinar in which the speaker shared her silver lining from the past weeks - her belief that "Limitation opens the door for innovation." In her experience, she's seen clients trying new things, things they were nervous to do before. Why? Because limitations don't always have to equate to restrictions. Now more than ever we are

Keeping an Eye on Digital Marketing Trends as We Kickoff 2020

We’re counting down to 2020 and the exciting trends and tactics the new year will bring. It’s no secret that the entire Barcelona Creative Group team loves digital marketing, video and social media. We love how customizable and effective these channels are for organizations large and small. Digital ad spend has officially surpassed traditional media, meaning that if they aren’t part of your 2020 marketing strategy, you’re missing chances to engage with customers, prospects and your own people. It’s not too late… here are some ways you can spice up your marketing strategy in the new year: Get Attention with

More Than Half of US Social Network Users Will Be Mobile-Only in 2019

As you’ll read in the following article by eMarketer, mobile migration continues to take over. Its newest avenue? Social networking. As smartphones become the primary access point for media consumers, mobile advertising stands as a ripe and often underutilized opportunity. Why not reach people where they seem to be spending the majority of their time? BCG sees the power of mobile and believes it to be a key component of a successful multi-channel marketing approach. Nearly every digital marketing product out there today reaches the target audience across all devices, including their mobile device. However, there are digital strategies specific

5 Questions to Ask Before Posting to Social

This article was published on December 7, 2018, on Social Media Week, written by Allison Lips. Before posting new content to your brand’s social media platforms, how much time do you spend thinking about the implications of a post? And how many times have you blasted a random thought to the world, only to regret it five minutes later? While we do live in a world where anything you post will offend someone, there are a few questions you should ask yourself while sharing on social, so that you don’t post content that is irrelevant to your target audience,

Social Media|

Think Instagram Is Just for the Kids? Think Again.

While there’s no silver bullet when it comes to multigenerational marketing, Instagram just might be as close as you’re gonna get. Between Snapchat, Facebook, and Instagram, Instagram is the only platform where the split of new users over the age of 35 vs. under 35 will be nearly 50/50.[1] Social networks are gunning for user attention, adding new features like live streaming, integrated marketplaces, and Stories that can include featured products or promotions. When it comes to Gen Z, Instagram is arguably the most successful in this respect, as 85% of teens report using Instagram at least once a

Learnin’ to Thrive in a Socially Driven World

You’ve seen them, posts on Instagram, Facebook, Twitter, even Pinterest with “#ad #sponsored” in their caption. Influencer marketing, when a trusted source shares content that encourages followers to invest their time and money in a brand the influencer approves of, is thriving in our social media driven market. This approach helps brands reconnect to consumers that have lost faith in big advertising. In a multi-platform strategy, influencer marketing offers brands the opportunity to humanize themselves, gaining a liaison that has already earned the trust of consumers. Influencers have shown that they’re worth their weight in gold, as on average

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We are brand builders, creatives and strategic thinkers. We hope you enjoy our agency blog, featuring a little bit of what we’re working on and a lot of what we’re talking about. Stay Creative!

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