Social Media Blog Topic2019-05-02T20:32:08+00:00

INSIGHTS | SOCIAL MEDIA

More Than Half of US Social Network Users Will Be Mobile-Only in 2019

As you’ll read in the following article by eMarketer, mobile migration continues to take over. Its newest avenue? Social networking. As smartphones become the primary access point for media consumers, mobile advertising stands as a ripe and often underutilized opportunity. Why not reach people where they seem to be spending the majority of their time? BCG sees the power of mobile and believes it to be a key component of a successful multi-channel marketing approach. Nearly every digital marketing product out there today reaches the target audience across all devices, including their mobile device. However, there are digital strategies specific

5 Questions to Ask Before Posting to Social

This article was published on December 7, 2018, on Social Media Week, written by Allison Lips. Before posting new content to your brand’s social media platforms, how much time do you spend thinking about the implications of a post? And how many times have you blasted a random thought to the world, only to regret it five minutes later? While we do live in a world where anything you post will offend someone, there are a few questions you should ask yourself while sharing on social, so that you don’t post content that is irrelevant to your target audience,

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Think Instagram Is Just for the Kids? Think Again.

While there’s no silver bullet when it comes to multigenerational marketing, Instagram just might be as close as you’re gonna get. Between Snapchat, Facebook, and Instagram, Instagram is the only platform where the split of new users over the age of 35 vs. under 35 will be nearly 50/50.[1] Social networks are gunning for user attention, adding new features like live streaming, integrated marketplaces, and Stories that can include featured products or promotions. When it comes to Gen Z, Instagram is arguably the most successful in this respect, as 85% of teens report using Instagram at least once a

Learnin’ to Thrive in a Socially Driven World

You’ve seen them, posts on Instagram, Facebook, Twitter, even Pinterest with “#ad #sponsored” in their caption. Influencer marketing, when a trusted source shares content that encourages followers to invest their time and money in a brand the influencer approves of, is thriving in our social media driven market. This approach helps brands reconnect to consumers that have lost faith in big advertising. In a multi-platform strategy, influencer marketing offers brands the opportunity to humanize themselves, gaining a liaison that has already earned the trust of consumers. Influencers have shown that they’re worth their weight in gold, as on average

Instagram Is Single-Handedly Remaking Brands’ Social Media Image

This article was published on August 24, 2018 on Social Media Week, written by Eric Goldschein. If you want to remake your social media image, IG is clearly the place to start. A recent report from NetBase tracked the most loved global brands and found that Instagram had catapulted to the top of the list, beating out YouTube and parent company Facebook. More impressive than that ranking is how much of a boon Instagram has been to other beloved brands. If you want to remake your social media image, IG is clearly the place to start. NetBase’s list of

How Do You Measure Social Media Success?

Businesses of all sizes utilize social media in their marketing budgets, joining the social networks because they understand that visibility can help boost their brand. But how is this social media marketing success measured? An article posted earlier this year to Harvard Business Review, which is included below, goes into detail about how many companies are using the wrong units of measurements when evaluating their social media success. Whether you haven’t gone social yet and are unsure which platforms are best for your business, or you’re having trouble measuring the impact of your current social media activity with your analytics,

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