Who's excited for the biggest advertising event of the year? We certainly are! And, we're sharing what we know so far in our video! Thank you to Ad Age for all their information and updates. To view the ads for Sunday's game that have already been released, click here. We hope you're as anxious about the commercials as we are and don't forget to check back with us next week as the BCG team sits down to talk through some of our favorites. Until then... Be Creative!
The article below was published on Hubspot, written by Caroline Forsey. Photo source Hubspot. Maya Angelou once said, "You can't use up creativity. The more you use, the more you have." Oftentimes, this couldn't feel further from the truth. Imagine, for instance, the moment you finish your quarterly marketing campaign. You're ecstatic -- the campaign launched without a hitch, and you've already seen impressive conversion results. But you're also exhausted. You feel you've used up so much of your creative energy already -- how will you ever come up with a new idea for the next quarter? In these
Happy 2019 everyone! If you’re like me and still writing 2018, you might find it hard to believe that February is only a week away. That’s right, the entire first month of this new year will soon be OVER. Did you make any resolutions for the year? It’s been reported that 65% of Americans make a New Year’s resolution. Resolving to start fresh and better yourself is great, but it seems that most of us struggle with the follow through. That same report found that 9.2% of those people who made resolutions will follow through and 80% of resolutions fail
This article was published on December 7, 2018, on Social Media Week, written by Allison Lips. Before posting new content to your brand’s social media platforms, how much time do you spend thinking about the implications of a post? And how many times have you blasted a random thought to the world, only to regret it five minutes later? While we do live in a world where anything you post will offend someone, there are a few questions you should ask yourself while sharing on social, so that you don’t post content that is irrelevant to your target audience,
This article was published on January 4, 2019, on eMarketer, written by Paul Verna. The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019. No. 1: The rate of cord-cutting will continue to accelerate. Cord-cutting will be driven mostly by the increased adoption of linear OTT services, which are on track to more than double their US audience in the next four years, and in smaller part by a
“…77% of employees who understood the benefits on offer said they saw themselves at their organization for the foreseeable future.” Employee Benefit News recently published an article that included some staggering statistics and strong insight into how important it is to not only listen to and get to know your workforce and their needs, but to also effectively communicate information to them in an understandable way. FACT: employees are extremely confused by their healthcare benefits. Yet most companies are not doing their part to adequately educate their employees on the topic. Taking the time to explain what’s offered and