Blog – Large Image Format2019-05-02T20:27:08+00:00

INSIGHTS

5 Questions to Ask Before Posting to Social

This article was published on December 7, 2018, on Social Media Week, written by Allison Lips. Before posting new content to your brand’s social media platforms, how much time do you spend thinking about the implications of a post? And how many times have you blasted a random thought to the world, only to regret it five minutes later? While we do live in a world where anything you post will offend someone, there are a few questions you should ask yourself while sharing on social, so that you don’t post content that is irrelevant to your target audience,

Social Media|

Eight Digital Video Predictions for 2019

This article was published on January 4, 2019, on eMarketer, written by Paul Verna. The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019. No. 1: The rate of cord-cutting will continue to accelerate. Cord-cutting will be driven mostly by the increased adoption of linear OTT services, which are on track to more than double their US audience in the next four years, and in smaller part by a

How Communication Impacts Employee Loyalty & Engagement

“…77% of employees who understood the benefits on offer said they saw themselves at their organization for the foreseeable future.” Employee Benefit News recently published an article that included some staggering statistics and strong insight into how important it is to not only listen to and get to know your workforce and their needs, but to also effectively communicate information to them in an understandable way. FACT: employees are extremely confused by their healthcare benefits. Yet most companies are not doing their part to adequately educate their employees on the topic. Taking the time to explain what’s offered and

Make Room for 2019: Creative Ways to Get Organized

Having trouble getting into the swing of 2019? A lack of organization might be holding you back, but decluttering can be a daunting task. We’ve come up with our favorite creative ways to help your workspace get and stay organized. Let’s dive in! Clear it out. You can’t organize your trash. Purge all unnecessary papers, supplies, any odds and ends. Clear out your dreaded junk drawer and create space for your newly organized materials. One way to determine what to keep and what to toss is the KonMari method. Ask yourself does this thing serve a purpose and does

Agency Life|

Welcome to BCG’s Christmas Countdown! Day 5 Features Our Favorite Treats!

Welcome to the BCG Countdown to Christmas. All week long we've been spreading cheer by sharing our Christmas favorites! Today is day five – the last day! Our stockings are hung, lights and hearts are aglow, and we’re ready to scarf down our favorite Christmas treats! Here are our faves: Carey Wise: Grandma’s Frosted Sugar Cookies Jocelyn Gonzalez: Peanut Butter Blossoms! They’re so simple, I can make like 50 for a party, and everyone loves them! Krista Hartman: Peppermint Mocha. I know I can get it all year round but I only get it at Christmas! Cate & Juli

Agency Life|

Welcome to BCG’s Christmas Countdown! Day 4: Our Favorite Traditions!

BCG is in the Christmas Spirit! We’re having a countdown to Christmas, and to spread the cheer we’re sharing our Christmas favorites! Today is day four, and today we’re each remembering our favorite Christmas activities. Cate Horvatic: “Over 30 years ago, my Mom created the original Elf on the Shelf. He is a small, super cute mouse that we call Mousie. He appears every holiday season and hides somewhere new every day. He only moves when everyone is sleeping and cannot be touched or else he will lose his magic and won't be able to move around. I have

Agency Life|
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We are brand builders, creatives and strategic thinkers. We hope you enjoy our agency blog, featuring a little bit of what we’re working on and a lot of what we’re talking about. Stay Creative!

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