The article below was published on January 24, 2019 on eMarketer, written by Ross Benes. Outdoor advertising is changing with the times Out-of-home (OOH) advertising is weathering the digital storm better than several other legacy ad mediums. Research firms have differing views on how quickly OOH is growing. According to Zenith, between 2018 and 2021, TV will contribute more to the overall growth in global ad spend than OOH. According to Magna, global OOH spend grew 4.6% in 2018. Magna states that OOH was the only traditional ad medium to show growth last year. eMarketer expects OOH advertising spend
Did you watch the Big Game? We did, but really only for the ads of course! Watch as we chat about some of our favorite commercials. To check out the ones we discuss or to view those you missed, click here. Thanks for joining us today! We can't wait to share our next video blog with you. Until then... Be Creative!
Who's excited for the biggest advertising event of the year? We certainly are! And, we're sharing what we know so far in our video! Thank you to Ad Age for all their information and updates. To view the ads for Sunday's game that have already been released, click here. We hope you're as anxious about the commercials as we are and don't forget to check back with us next week as the BCG team sits down to talk through some of our favorites. Until then... Be Creative!
The article below was published on Hubspot, written by Caroline Forsey. Photo source Hubspot. Maya Angelou once said, "You can't use up creativity. The more you use, the more you have." Oftentimes, this couldn't feel further from the truth. Imagine, for instance, the moment you finish your quarterly marketing campaign. You're ecstatic -- the campaign launched without a hitch, and you've already seen impressive conversion results. But you're also exhausted. You feel you've used up so much of your creative energy already -- how will you ever come up with a new idea for the next quarter? In these
Happy 2019 everyone! If you’re like me and still writing 2018, you might find it hard to believe that February is only a week away. That’s right, the entire first month of this new year will soon be OVER. Did you make any resolutions for the year? It’s been reported that 65% of Americans make a New Year’s resolution. Resolving to start fresh and better yourself is great, but it seems that most of us struggle with the follow through. That same report found that 9.2% of those people who made resolutions will follow through and 80% of resolutions fail
This article was published on December 7, 2018, on Social Media Week, written by Allison Lips. Before posting new content to your brand’s social media platforms, how much time do you spend thinking about the implications of a post? And how many times have you blasted a random thought to the world, only to regret it five minutes later? While we do live in a world where anything you post will offend someone, there are a few questions you should ask yourself while sharing on social, so that you don’t post content that is irrelevant to your target audience,