When was the last time you watched a video online? Ten minutes ago? Yesterday morning? Maybe you have a video playing in another tab while you’re reading this! Video is everywhere and by 2021, video is expected to account for 82% of all web traffic. Today, it’s helping to boost engagement seeing as internet users currently spend 88% more time browsing on websites that have videos. Perhaps you’re looking for a direct line to decision-makers? Grab the attention of the 59% of executives that prefer watching a video to reading words on the page. Not sure how video fits
Digital marketing is fantastic because it is diverse, affordable and customizable. As you plan for 2020, make sure you know what your key performance indicators, or KPIs, are. Go beyond vanity metrics and get to the heart of the matter. Instead, use metrics that translate to real dollars and cents.
We’re counting down to 2020 and the exciting trends and tactics the new year will bring. It’s no secret that the entire Barcelona Creative Group team loves digital marketing, video and social media. We love how customizable and effective these channels are for organizations large and small. Digital ad spend has officially surpassed traditional media, meaning that if they aren’t part of your 2020 marketing strategy, you’re missing chances to engage with customers, prospects and your own people. It’s not too late… here are some ways you can spice up your marketing strategy in the new year: Get Attention with
What’s better than knowing who your prospective customers are? Knowing where they are! It may not be too late to capture and engage that audience. With mobile conquesting, you can still get your business in front of those event attendees.
Stop paying for impressions that fail to impress and, instead, reach new prospects you didn’t even think to target with Artificial Intelligence.
Video blogging (or vlogging for short) is an awesome way to turn your passion into attention-grabbing content. Vlogging can boost brand visibility, help your audience connect with your business on a more personal and engaged way, and help position your business as an industry expert.