In case you haven’t heard, the banking and financial landscape is experiencing some major changes. Community banks have not been immune to the great digital migration, but it seems they have been especially hesitant to ride the technological wave. 20% of bank customers are digital-only users, preferring to prospect and purchase online. Online and mobile banking were an effective change, but unfortunately they were just a drop in the bucket. With the digital world expanding every day, user expectations are higher than ever, and community banks and other financial institutions must adapt to survive. Smaller, local banks can’t match
We recently came across an incredibly spot-on article from HubSpot that really proves something we know to be true here at Barcelona Creative Group. The utter importance of building a brand from the inside out, NOT from the outside in. When you build a Brand that is strong inside, it becomes even more powerful on the outside and it becomes a brand that is able to truly connect with BOTH your people and your marketplace. In case you’re wondering what sort of impact marketing your brand to internal employees could have on your company, we suggest you read below.
Recently, I attended a conference for employee benefit administrators. It’s an event I’ve been attending for many years now as our agency has worked with third party administrators for nearly 30 years. As always, I left with nuggets of valuable information and a few great ideas, but this last time struck a different chord. I was listening to a panel discussion where industry leaders were questioning who it was they truly served – the employers or the plan members (aka the employees and their dependents who actually use the health benefit plan offered by the employer)? As the debate
If your life was a rom-com, there would be a scene where you ran down the beach into the arms of your brand. Or, your brand would be standing outside your bedroom window holding a boombox blasting “In Your Eyes.” If you were Demi Moore, your brand would be your ghost. If you’re a bird, your brand is a bird. But seriously, imagine being in love, real L-O-V-E, with your brand. Imagine if your employees gushed about your brand to their best gal pals, and told all their buds that it’s the one. Like any other love, romancing your
The article below was published on January 24, 2019 on eMarketer, written by Ross Benes. Outdoor advertising is changing with the times Out-of-home (OOH) advertising is weathering the digital storm better than several other legacy ad mediums. Research firms have differing views on how quickly OOH is growing. According to Zenith, between 2018 and 2021, TV will contribute more to the overall growth in global ad spend than OOH. According to Magna, global OOH spend grew 4.6% in 2018. Magna states that OOH was the only traditional ad medium to show growth last year. eMarketer expects OOH advertising spend
Did you watch the Big Game? We did, but really only for the ads of course! Watch as we chat about some of our favorite commercials. To check out the ones we discuss or to view those you missed, click here. Thanks for joining us today! We can't wait to share our next video blog with you. Until then... Be Creative!