Shelter-in-place mandates and people staying in their homes has put many organizations in a challenging position in regard to their marketing efforts. If you were already advertising – do you continue the campaigns you have running, shift gears or hold off? If you were in the planning stages –
In addition to the global economy, companies all around the world are feeling the effects of the coronavirus. Not to mention how daily life has changed for so many. Workers have gone remote, parents have become teachers, in-person meetings have become conference calls, trade shows are going virtual -
Dear Valued Clients, Partners and Friends: We hope that you and your organization are staying well and keeping healthy. It has been a week unlike many of us have ever experienced, and while I am certain that you are hearing from a lot of vendors and partners, we
Not all of us at BCG have experience working remote. But we are very fortunate that in times of uncertainty such as this, we do have the resources and the capability to work from home and stay connected with each other and with our clients. In light of these
When was the last time you watched a video online? Ten minutes ago? Yesterday morning? Maybe you have a video playing in another tab while you’re reading this! Video is everywhere and by 2021, video is expected to account for 82% of all web traffic. Today, it’s helping to
Digital marketing is fantastic because it is diverse, affordable and customizable. As you plan for 2020, make sure you know what your key performance indicators, or KPIs, are. Go beyond vanity metrics and get to the heart of the matter. Instead, use metrics that translate to real dollars and cents.