INSIGHTS
As Demand for Video Grows, We’re Growing Along With It!
Steve Grein, former owner and Executive Producer of NeWave Productions, has returned to Chicagoland to join our team. Steve's many years of video production experience will expand our video services while enhancing email, digital and social campaigns for our clients. We are excited to bring his leadership and expertise to our team. We opened our doors in 1990, working mostly in print media. In 2005, we evolved by bringing website design, content development and email marketing capabilities in-house. In 2012, we relocated to our current location in Burr Ridge and expanded our focus to include everything digital and social.
The One Where We’re Totally Aware
You open Facebook and see a carousel ad with that amazing apothecary table you were eyeing inside Pottery Barn last Saturday. You launch the ad, check out the three amazing finishes the table comes in and, not yet ready to commit, you close the ad and go back to scrolling. But there it is again, on your mobile browser. And again, in your Instagram feed. That’s when you realize, it’s all around you. Congratulations, you’ve reached what one of our favorite “Friends” characters might refer to as “Unagi.” You know, that delicious state of complete and total awareness. If it
Average Time Spent with Mobile in the US Will Surpass TV Time in 2019!
For the first time ever, US consumers will spend more time using their mobile devices than watching TV, with smartphone use dominating that time spent. Mobile device use is surpassing TV, bringing with it awesome opportunities like mobile display and retargeting.
Is Your Brand Ready to Graduate?
Summer is just a few weeks away, and many of us are dreaming of vacation. It’s so tempting to hang the “Gone Fishing” sign and take the summer off, but your brand never takes a day off. Rather than checking out, check in with your brand strategy. Not sure if your brand deserves a passing grade? Put it to the test. Does the strength of your brand start from within? Too often, organizations try to build an external marketing strategy first, focusing on selling a brand before they build it. This creates a “cart before the horse” situation. Before your
More Than Half of US Social Network Users Will Be Mobile-Only in 2019
As you’ll read in the following article by eMarketer, mobile migration continues to take over. Its newest avenue? Social networking. As smartphones become the primary access point for media consumers, mobile advertising stands as a ripe and often underutilized opportunity. Why not reach people where they seem to be spending the majority of their time? BCG sees the power of mobile and believes it to be a key component of a successful multi-channel marketing approach. Nearly every digital marketing product out there today reaches the target audience across all devices, including their mobile device. However, there are digital strategies specific
Stop Hesitating. It’s Time to Go Digital.
In case you haven’t heard, the banking and financial landscape is experiencing some major changes. Community banks have not been immune to the great digital migration, but it seems they have been especially hesitant to ride the technological wave. 20% of bank customers are digital-only users, preferring to prospect and purchase online[1]. Online and mobile banking were an effective change, but unfortunately they were just a drop in the bucket. With the digital world expanding every day, user expectations are higher than ever, and community banks and other financial institutions must adapt to survive. Smaller, local banks can’t match industry
