INSIGHTS | BLOG
Episode 04 focuses on the importance of Small Business Saturday and how businesses can prepare as more shoppers look to stay close to home and shop small in 2020.
Episode 03 talks about the upcoming holiday season and how important it is for brands to engage and communicate with their people, stakeholders and clients and their communities.
It’s hard to believe that 11 years have come and gone since American Express introduced its Small Business Saturday marketing campaign, but as we all know time flies. It started when American Express decided to give small business owners and shoppers a boost during a terrible recession. Today, American Express says the annual campaign, culminating on the Saturday after Black Friday, has encouraged consumers to shop small all year long. If you’re a small business owner, and particularly a retailer or restaurant owner, don’t miss the opportunity coming up on Saturday, November 28th. Make it a priority by coming
Video is one of the most powerful mediums available and seems to get bigger and stronger every day. Statistics show that over 70% of businesses now use video content in their marketing, and of those, 83% feel video marketing is a very important part of their strategy. Video is progressing rapidly and fueling the trend is the belief by 89% of businesses that video marketing brings a stronger return on investment (ROI). 1. Video Boosts Conversions Videos increase the credibility of your products and services and can lead directly to greater sales. Adding a product video on your webpage can
Manufacturers across the US will celebrate Manufacturing Day 2020 on October 2nd. As 4.6 million manufacturing jobs will need to be filled in the next decade, t's important that manufacturers also look beyond #MFGDay20 and how digital marketing, video and social media can help them promote their services, the industry, as well as recruit and engage the next generation of workers.
Episode 02 focuses on how businesses can fuel their online and digital advertising campaigns with the power of Amazon Targeting, an awesome digital strategy for B2B brands.