INSIGHTS | BLOG
In this episode of the 30 and Rising Marketing Podcast, Barcelona Creative Group leaders Juli Barcelona and Cate Horvatic, discuss how businesses can fuel their online and digital campaigns with the power of Amazon Targeting! Amazon Targeting is a great strategy for businesses that do not have e-commerce on their site, or do not sell their products on Amazon.com, which makes it an awesome digital marketing strategy for B2B, automotive, law offices, colleges and universities, financial institutions and medical facilities. Let's talk!
In this episode of the 30 and Rising podcast Juli and Cate discuss the need for businesses today to do things differently and get creative when it comes to their marketing strategy. And, how being innovative with new media can help your business stand out from competitors. They discuss how and why people are spending their time on Connected TV and Online Audio – two specific digital marketing tactics that make sense for advertisers today and how these strategies allow you to target the right customers for your business.
Video blogging (or vlogging for short) is an awesome way to turn your passion into attention-grabbing content. Vlogging can boost brand visibility, help your audience connect with your business on a more personal and engaged way, and help position your business as an industry expert.
By creating and maintaining a blog, you can add another layer of equity to your website while enriching its value to search engines.
September, 2019 – Burr Ridge based advertising and marketing agency Barcelona Creative Group has hired Steve Grein in newly created roles of Video Production Department Manager and Business Development Director. Grein will apply his many years of experience as an Emmy Award winning Executive Producer and Project Manager to grow BCG's video production department and help drive business development efforts for the full-service agency. "While corporate and product-related videos have long been popular in both business to consumer and business to business applications, the use of video in digital marketing has exploded in recent years," stated Juli Barcelona, President
Did you watch the Big Game? We did, but really only for the ads of course! Watch as we chat about some of our favorite commercials. To check out the ones we discuss or to view those you missed, click here. Thanks for joining us today! We can't wait to share our next video blog with you. Until then... Be Creative!