Digital Marketing Blog Topic2019-05-02T20:30:48+00:00

INSIGHTS | DIGITAL MARKETING

Could Better Content Save Your Marketing Strategy?

If you’re wondering why your current marketing plan isn’t delivering the kind of results you want, it could be because you aren’t utilizing content marketing. Content marketing is one of the single most important marketing investments an organization can make. It’s not enough to pump out product and/or service-pushing media. Instead, a solid content marketing strategy can position you as an accessible industry expert and provide clients and prospects with information that can help them solve their problems. Different platforms are best suited for varying types of educational materials. The fact of the matter is, an interconnected, multi-platform marketing

Out of Home Advertising Is Making a Comeback, Here’s How It Can Work for You

While online and social advertising have been receiving most of the attention over the years, Out-of-Home (OOH) has found its way back to the table. Technology has actually aided in the return of OOH, as digital billboards create more affordable options and social media platforms like Snapchat and Instagram have users looking for the perfect photo-op. Billboards in general are very effective, and their performance improves when combined with other marketing tools, such as geo-targeting. Here are some ways your business can utilize OOH to boost brand visibility and customer interaction: Digital billboards that don’t break the bank. If

How Do You Measure Social Media Success?

Businesses of all sizes utilize social media in their marketing budgets, joining the social networks because they understand that visibility can help boost their brand. But how is this social media marketing success measured? An article posted earlier this year to Harvard Business Review, which is included below, goes into detail about how many companies are using the wrong units of measurements when evaluating their social media success. Whether you haven’t gone social yet and are unsure which platforms are best for your business, or you’re having trouble measuring the impact of your current social media activity, Barcelona Creative

Is Your Google Rank Becoming Obsolete?

We have talked about artificial intelligence (AI) and Google’s use of RankBrain recently to help you understand the wave of digital marketing. As AI grows and improves, you can expect to find more individual user customization. This technology has some marketers worried that your Google rank would no longer be relevant to SEO. Others predict the technology can actually improve results for marketers because it will generate more quality leads for businesses, rather than just impressions for the sake of numbers. By the end of the year, we will see AI have a more considerable influence over traditional search

The Road Ahead for Digital and Social

It’s been a long month for digital and social media. On March 16, Facebook made headlines when it suspended Cambridge Analytica and its parent company, SCL Group, a private British behavior research and strategic communication company, for not deleting data from a developer that violated platform policies. Within a couple of days, the case twisted and spiraled to reports that Cambridge Analytica was not only able to pull data for up to 87 million Facebook users, but also exploit enough information to develop psychographic profiles on tens of millions. This violation is currently being investigated at the highest levels,

Keeping Connected AND Staying Creative

The digital world, the world of social media and online marketing, is constantly changing. Today, companies have a plethora of opportunities to enhance marketing capabilities with new platforms, more audience choices, and even changes instated by service vendors like Google. We find with this state of change comes renewed potential to enhance creativity. Yet so many teams don’t take advantage of it the way they could. This can manifest in two distinct ways: With an industry that evolves so rapidly, many become obsessed to keep up with what’s trendy. As a result, they cling to the shiniest and newest

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We are brand builders, creatives and strategic thinkers. We hope you enjoy our agency blog, featuring a little bit of what we’re working on and a lot of what we’re talking about. Stay Creative!

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