INSIGHTS | DIGITAL MARKETING
Digital marketing is fantastic because it is diverse, affordable and customizable. As you plan for 2020, make sure you know what your key performance indicators, or KPIs, are. Go beyond vanity metrics and get to the heart of the matter. Instead, use metrics that translate to real dollars and cents.
We’re counting down to 2020 and the exciting trends and tactics the new year will bring. It’s no secret that the entire Barcelona Creative Group team loves digital marketing, video and social media. We love how customizable and effective these channels are for organizations large and small. Digital ad spend has officially surpassed traditional media, meaning that if they aren’t part of your 2020 marketing strategy, you’re missing chances to engage with customers, prospects and your own people. It’s not too late… here are some ways you can spice up your marketing strategy in the new year: Get Attention with
What’s better than knowing who your prospective customers are? Knowing where they are! It may not be too late to capture and engage that audience. With mobile conquesting, you can still get your business in front of those event attendees.
Stop paying for impressions that fail to impress and, instead, reach new prospects you didn’t even think to target with Artificial Intelligence.
It's no secret that the internet is a very cool place. With content to keep you engaged for hours and the ability to stay connected to people anytime, on every device, it's no wonder people are spending more and more time online. It also means there are endless ways to connect your business, products and services to customers and prospects. Digital advertising utilizes the wealth of online data to help you reach the right people and increase brand visibility. And our insights and custom reporting will show you results and measure ROI. Here is a little of what's cool
Steve Grein, former owner and Executive Producer of NeWave Productions, has returned to Chicagoland to join our team. Steve's many years of video production experience will expand our video services while enhancing email, digital and social campaigns for our clients. We are excited to bring his leadership and expertise to our team. We opened our doors in 1990, working mostly in print media. In 2005, we evolved by bringing website design, content development and email marketing capabilities in-house. In 2012, we relocated to our current location in Burr Ridge and expanded our focus to include everything digital and social.