INSIGHTS | DIGITAL MARKETING
Does Your Website Need a Refresh?
One of the smartest ways to refresh your brand is to revamp your company website. Here at BCG, we recently gave our website an overhaul to ensure it reflected who our brand currently is. In light of the last year, one thing might be true for many organizations - who your brand is today may not be who it was a year ago. Another reason to evaluate your website is to keep up with growth, growth in size or maybe your organization has simply evolved past who it once was. The first question you need to ask before making any
Build + Power Your Brand: 4 Ideas to Implement in 2021
Could your brand use a refresh? Have a plan to forge ahead this year? Need a new strategy? Whether you’re looking to build your brand, start with a full revamp or power your brand with smart digital marketing strategies, BCG is here to help! First, it’s important to identify what changes you’re looking to make. Then you can find more success in the “how” of it all. To help give you a boost, here are some real changes you can implement in 2021. Branding Basics Your logo is an essential element to your brand’s identity and is one of
The Why & How of Email Marketing
In 2021, Email Marketing will be an important way to reach customers and it should be utilized frequently to keep people interested, in touch with your brand and informed in real time.
Pandemic Boosts Digital Media
EMarketer, a publication we follow closely, reports that most forms of digital media have seen their activity grow significantly during the pandemic. Over the Top TV (OTT), live video, digital audio and podcasts have experienced far more growth than industry observers ever expected. Subscription OTT services such as Netflix, YouTube Pro, Hulu, Amazon Prime Video and others have been the biggest winners. Subscriptions have grown by more than 13% this year, to more than 207 million. Live video viewers, or internet users who watch live streaming video at least once a month, have risen by 15.1 million to more
Digital Advertising for the Holidays
The most wonderful time of the year will be here before you know it! And with each of the holidays approaching - Halloween, Thanksgiving, Christmas - comes great opportunities for digital advertising, which means the best time to start planning for 4th quarter is NOW. You've been hearing from us a lot on how much more time people are spending on their devices during the pandemic - shopping, streaming, sharing. The habits that have been formed over these months were not just temporary. More people are going to continue doing their shopping online, making digital advertising a great way
Amazon Targeting: An Opportunity your Business Shouldn’t Pass Up
Amazon.com is a platform that’s growing at an astronomical rate and as its number of users grows so does the opportunity for businesses to reach new consumers through the site. Amazon averages 200 million unique visitors per month and is projected to have 230.5 million shoppers in the United States alone by the year 2021. With all of this online growth, Amazon has built a unique platform to help businesses target ads based on consumers’ online activity. While a business can go directly to Amazon to put together an advertising campaign, you will need to spend a minimum of
