INSIGHTS | DIGITAL MARKETING
You open Facebook and see a carousel ad with that amazing apothecary table you were eyeing inside Pottery Barn last Saturday. You launch the ad, check out the three amazing finishes the table comes in and, not yet ready to commit, you close the ad and go back to scrolling. But there it is again, on your mobile browser. And again, in your Instagram feed. That’s when you realize, it’s all around you. Congratulations, you’ve reached what one of our favorite “Friends” characters might refer to as “Unagi.” You know, that delicious state of complete and total awareness. If it
For the first time ever, US consumers will spend more time using their mobile devices than watching TV, with smartphone use dominating that time spent. Mobile device use is surpassing TV, bringing with it awesome opportunities like mobile display and retargeting.
As you’ll read in the following article by eMarketer, mobile migration continues to take over. Its newest avenue? Social networking. As smartphones become the primary access point for media consumers, mobile advertising stands as a ripe and often underutilized opportunity. Why not reach people where they seem to be spending the majority of their time? BCG sees the power of mobile and believes it to be a key component of a successful multi-channel marketing approach. Nearly every digital marketing product out there today reaches the target audience across all devices, including their mobile device. However, there are digital strategies specific
In case you haven’t heard, the banking and financial landscape is experiencing some major changes. Community banks have not been immune to the great digital migration, but it seems they have been especially hesitant to ride the technological wave. 20% of bank customers are digital-only users, preferring to prospect and purchase online. Online and mobile banking were an effective change, but unfortunately they were just a drop in the bucket. With the digital world expanding every day, user expectations are higher than ever, and community banks and other financial institutions must adapt to survive. Smaller, local banks can’t match
This article was published on January 4, 2019, on eMarketer, written by Paul Verna. The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019. No. 1: The rate of cord-cutting will continue to accelerate. Cord-cutting will be driven mostly by the increased adoption of linear OTT services, which are on track to more than double their US audience in the next four years, and in smaller part by a
If you’re wondering why your current marketing plan isn’t delivering the kind of results you want, it could be because you aren’t utilizing content marketing. Content marketing is one of the single most important marketing investments an organization can make. It’s not enough to pump out product and/or service-pushing media. Instead, a solid content marketing strategy can position you as an accessible industry expert and provide clients and prospects with information that can help them solve their problems. Different platforms are best suited for varying types of educational materials. The fact of the matter is, an interconnected, multi-platform marketing