Digital Marketing Blog Topic2020-12-30T17:04:28+00:00

INSIGHTS | DIGITAL MARKETING

Does Your Website Need a Refresh?

One of the smartest ways to refresh your brand is to revamp your company website. Here at BCG, we recently gave our website an overhaul to ensure it reflected who our brand currently is. In light of the last year, one thing might be true for many organizations - who your brand is today may not be who it was a year ago. Another reason to evaluate your website is to keep up with growth, growth in size or maybe your organization has simply evolved past who it once was. The first question you need to ask before making any

Pandemic Boosts Digital Media

EMarketer, a publication we follow closely, reports that most forms of digital media have seen their activity grow significantly during the pandemic. Over the Top TV (OTT), live video, digital audio and podcasts have experienced far more growth than industry observers ever expected. Subscription OTT services such as Netflix, YouTube Pro, Hulu, Amazon Prime Video and others have been the biggest winners. Subscriptions have grown by more than 13% this year, to more than 207 million. Live video viewers, or internet users who watch live streaming video at least once a month, have risen by 15.1 million to more

Digital Advertising for the Holidays

The most wonderful time of the year will be here before you know it! And with each of the holidays approaching - Halloween, Thanksgiving, Christmas - comes great opportunities for digital advertising, which means the best time to start planning for 4th quarter is NOW. You've been hearing from us a lot on how much more time people are spending on their devices during the pandemic - shopping, streaming, sharing. The habits that have been formed over these months were not just temporary. More people are going to continue doing their shopping online, making digital advertising a great way

Amazon Targeting: An Opportunity your Business Shouldn’t Pass Up

Amazon.com is a platform that’s growing at an astronomical rate and as its number of users grows so does the opportunity for businesses to reach new consumers through the site. Amazon averages 200 million unique visitors per month and is projected to have 230.5 million shoppers in the United States alone by the year 2021. With all of this online growth, Amazon has built a unique platform to help businesses target ads based on consumers’ online activity. While a business can go directly to Amazon to put together an advertising campaign, you will need to spend a minimum of

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