INSIGHTS | DIGITAL MARKETING
More Than Half of US Social Network Users Will Be Mobile-Only in 2019
As you’ll read in the following article by eMarketer, mobile migration continues to take over. Its newest avenue? Social networking. As smartphones become the primary access point for media consumers, mobile advertising stands as a ripe and often underutilized opportunity. Why not reach people where they seem to be spending the majority of their time? BCG sees the power of mobile and believes it to be a key component of a successful multi-channel marketing approach. Nearly every digital marketing product out there today reaches the target audience across all devices, including their mobile device. However, there are digital strategies specific
Stop Hesitating. It’s Time to Go Digital.
In case you haven’t heard, the banking and financial landscape is experiencing some major changes. Community banks have not been immune to the great digital migration, but it seems they have been especially hesitant to ride the technological wave. 20% of bank customers are digital-only users, preferring to prospect and purchase online[1]. Online and mobile banking were an effective change, but unfortunately they were just a drop in the bucket. With the digital world expanding every day, user expectations are higher than ever, and community banks and other financial institutions must adapt to survive. Smaller, local banks can’t match
Eight Digital Video Predictions for 2019
This article was published on January 4, 2019, on eMarketer, written by Paul Verna. The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019. No. 1: The rate of cord-cutting will continue to accelerate. Cord-cutting will be driven mostly by the increased adoption of linear OTT services, which are on track to more than double their US audience in the next four years, and in smaller part by a
Could Better Content Save Your Marketing Strategy?
If you’re wondering why your current marketing plan isn’t delivering the kind of results you want, it could be because you aren’t utilizing content marketing. Content marketing is one of the single most important marketing investments an organization can make. It’s not enough to pump out product and/or service-pushing media. Instead, a solid content marketing strategy can position you as an accessible industry expert and provide clients and prospects with information that can help them solve their problems. Different platforms are best suited for varying types of educational materials. The fact of the matter is, an interconnected, multi-platform marketing
Out of Home Advertising Is Making a Comeback, Here’s How It Can Work for You
While online and social advertising have been receiving most of the attention over the years, Out-of-Home (OOH) has found its way back to the table. Technology has actually aided in the return of OOH, as digital billboards create more affordable options and social media platforms like Snapchat and Instagram have users looking for the perfect photo-op. Billboards in general are very effective, and their performance improves when combined with other marketing tools, such as geo-targeting. Here are some ways your business can utilize OOH to boost brand visibility and customer interaction: Digital billboards that don’t break the bank. If
How Do You Measure Social Media Success?
Businesses of all sizes utilize social media in their marketing budgets, joining the social networks because they understand that visibility can help boost their brand. But how is this social media marketing success measured? An article posted earlier this year to Harvard Business Review, which is included below, goes into detail about how many companies are using the wrong units of measurements when evaluating their social media success. Whether you haven’t gone social yet and are unsure which platforms are best for your business, or you’re having trouble measuring the impact of your current social media activity, Barcelona Creative
