INSIGHTS | DIGITAL MARKETING
Contrary to Paid Search Advertising, your Google My Business listing is not something that is searchable by users. It is information that you give to Google that Google then uses to populate on the Google Search Engine Results Pages, Knowledge Graph and Google Maps.
Uncertain times are not the time to retreat or pull back when it comes to your marketing efforts. People’s experience with your brand will always be an important factor in their decision making process, in the marketing funnel and to becoming a loyal customer.
Not too long ago we discussed ways digital marketing could help brands adjust to these unprecedented times. At Barcelona Creative Group, we believe that truly smart marketers are finding ways to overcome these challenging times and be extra creative. Last week I attended a webinar in which the speaker shared her silver lining from the past weeks - her belief that "Limitation opens the door for innovation." In her experience, she's seen clients trying new things, things they were nervous to do before. Why? Because limitations don't always have to equate to restrictions. Now more than ever we are
This blog about digital marketing iwas published on April 21, 2020 on Social Media Week, written by Taylor Rohwedder. Photo source: socialmediaweek.org. Get creative, give back and share good values are just a few basic principles to note when trying to stay connected with audiences during COVID-19 When sales are down, your production may be halted or interrupted, and the future of many small businesses remains largely unclear, it’s pretty tempting to shy away from the limelight of social media and go quiet on your customers. And I get that. How could you possibly know what to say to
Shelter-in-place mandates and people staying in their homes has put many organizations in a challenging position in regard to their marketing efforts. If you were already advertising – do you continue the campaigns you have running, shift gears or hold off? If you were in the planning stages – should you still spend the money, where should you spend your money, is your message still relevant? Forbes gave two important reasons for brands to continue advertising through challenging times – projecting the image of corporate stability and the competitive advantage to be gained when competitors cut back on their
In addition to the global economy, companies all around the world are feeling the effects of the coronavirus. Not to mention how daily life has changed for so many. Workers have gone remote, parents have become teachers, in-person meetings have become conference calls, trade shows are going virtual - the list goes on. Not sure about you, but my daily device usage and screen time have certainly skyrocketed. And, I’m willing to bet the same goes for many of your customers. As marketers and digital advocates, it’s hard for us not to see the possibilities this brings for brands.