Branding Category Page2019-05-02T20:25:23+00:00

INSIGHTS | BRANDING

Instagram Is Single-Handedly Remaking Brands’ Social Media Image

This article was published on August 24, 2018 on Social Media Week, written by Eric Goldschein. If you want to remake your social media image, IG is clearly the place to start. A recent report from NetBase tracked the most loved global brands and found that Instagram had catapulted to the top of the list, beating out YouTube and parent company Facebook. More impressive than that ranking is how much of a boon Instagram has been to other beloved brands. If you want to remake your social media image, IG is clearly the place to start. NetBase’s list of

Blow. It. Up! Why It’s Time to Overhaul Your Website.

Next to social media profiles, your website will be the first thing people visit to learn more about your organization. By now we should also agree that having a powerful website is not only expected, it’s absolutely required. And today, user experience expectations go well beyond what most websites are delivering. We’re guilty of it too – thinking our website was “good enough”. But, it’s been a couple of years since our last rebuild and we decided it was time for a little refresh. The plan was nothing too crazy, just a little updating here and there. We started

Agency Life, Branding|

Trust, Its Loss and Its Opportunity

“Your word is your bond.” It’s a phrase we’ve all heard. But today, with the seemingly never-ending cases of corporate scandal, corruption, sensationalism and overpromising while under-delivering, it feels more often that words are just sales tactics and not the tacit agreement they once symbolized. And people have taken notice. In fact, they’re fed up with it. With the recent and persistent cascade of issues around big companies, it seems customers no longer believe corporations will do the right thing for the customer, for the environment or for the common good. The trust once inherent in organizations’ supportive customers

The Use of Color in Branding

Drumroll, please! And, the Pantone Color of the Year 2018 is… Ultra Violet, or Pantone 18-3838. Pantone describes this shade as, “A dramatically provocative and thoughtful purple shade that communicates originality, ingenuity and visionary thinking that points towards the future.” The Color of the Year is meant to not only show what’s trending in the world of design, but to also provide insight into what our world currently needs. Ultra Violet is meant to symbolize inventiveness and imagination, pushing all to explore the limitless possibilities. What might this mean for brands? Traditionally, purple has symbolized royalty or majesty, associated with

Branding|

Top Social Media Trends to Prepare for in 2018

The goal of any business should be to get its brand in front of its target audience. These days, you can’t deny where the majority of people are spending their time. In fact, it might even seem like there’s really only one world that matters – the social media world. It has become a pivotal platform for virtually any brand trying to connect with any target audience to increase brand loyalty and engagement. As you look to 2018, strengthening your social strategy should be top of mind. Here are some trends that could have the most impact. 1. Mobile Desktop

Focusing on the Customer Experience

Where have you been shopping for your holiday gifts this year? Today, it seems consumers only purchase from large retailers, opting for the quick convenience of the Amazons of the world, rather than supporting local shops. Even events like #SmallBusinessSaturday, a post-Thanksgiving staple aimed at benefiting the local retailer, seem to pale in comparison to events like #CyberMonday, where customers can shop from home and still snag sale deals. Small, brick-and-mortar shops and vendors tout personal touch and a great customer experience as reasons to keep shopping local. But in a recent 25-country study by IBM, it was discovered that

Advertising, Branding|
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