Branding Category Page2020-12-30T16:36:16+00:00

INSIGHTS | BRANDING

What Is a Brand Community and How Do You Build One?

Brand communities are the greatest showcase of brand loyalty. This group is made up of your brand’s most dedicated customers and followers who will not only continue to purchase from you but will also enjoy and share your content with friends and family.

Building Brand Awareness – Always Essential for Any Business

Uncertain times are not the time to retreat or pull back when it comes to your marketing efforts. People’s experience with your brand will always be an important factor in their decision making process, in the marketing funnel and to becoming a loyal customer.

Want to Make Your Brand a Crowd Favorite?

With the uninterrupted access that social media and mobile advertising bring to brands, it’s never been more crucial to stand out from the crowd. Creating a strong brand that shines from the inside out is the best way to resonate with your team as well as your marketplace. Not sure how to bring a breath of fresh air to your brand? Here are a few ways to get started.

Is Your Brand Ready to Graduate?

Summer is just a few weeks away, and many of us are dreaming of vacation. It’s so tempting to hang the “Gone Fishing” sign and take the summer off, but your brand never takes a day off. Rather than checking out, check in with your brand strategy. Not sure if your brand deserves a passing grade? Put it to the test. Does the strength of your brand start from within? Too often, organizations try to build an external marketing strategy first, focusing on selling a brand before they build it. This creates a “cart before the horse” situation. Before your

Branding|

Why Brands Must Be Built from Within

We recently came across an incredibly spot-on article from HubSpot that really proves something we know to be true here at Barcelona Creative Group. The utter importance of building a brand from the inside out, NOT from the outside in. When you build a Brand that is strong inside, it becomes even more powerful on the outside and it becomes a brand that is able to truly connect with BOTH your people and your marketplace. In case you’re wondering what sort of impact marketing your brand to internal employees could have on your company, we suggest you read below.

Your Brand & Your People – Now That’s a Relationship Worth Nurturing!

If your life was a rom-com, there would be a scene where you ran down the beach into the arms of your brand. Or, your brand would be standing outside your bedroom window holding a boombox blasting “In Your Eyes.” If you were Demi Moore, your brand would be your ghost. If you’re a bird, your brand is a bird. But seriously, imagine being in love, real L-O-V-E, with your brand. Imagine if your employees gushed about your brand to their best gal pals, and told all their buds that it’s the one. Like any other love, romancing your

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