Branding Category Page2020-12-30T16:36:16+00:00

INSIGHTS | BRANDING

Does Your Website Need a Refresh?

One of the smartest ways to refresh your brand is to revamp your company website. Here at BCG, we recently gave our website an overhaul to ensure it reflected who our brand currently is. In light of the last year, one thing might be true for many organizations - who your brand is today may not be who it was a year ago. Another reason to evaluate your website is to keep up with growth, growth in size or maybe your organization has simply evolved past who it once was. The first question you need to ask before making any

What Is a Brand Community and How Do You Build One?

Brand communities are the greatest showcase of brand loyalty. This group is made up of your brand’s most dedicated customers and followers who will not only continue to purchase from you but will also enjoy and share your content with friends and family.

Building Brand Awareness – Always Essential for Any Business

Uncertain times are not the time to retreat or pull back when it comes to your marketing efforts. People’s experience with your brand will always be an important factor in their decision making process, in the marketing funnel and to becoming a loyal customer.

Want to Make Your Brand a Crowd Favorite?

With the uninterrupted access that social media and mobile advertising bring to brands, it’s never been more crucial to stand out from the crowd. Creating a strong brand that shines from the inside out is the best way to resonate with your team as well as your marketplace. Not sure how to bring a breath of fresh air to your brand? Here are a few ways to get started.

Is Your Brand Ready to Graduate?

Summer is just a few weeks away, and many of us are dreaming of vacation. It’s so tempting to hang the “Gone Fishing” sign and take the summer off, but your brand never takes a day off. Rather than checking out, check in with your brand strategy. Not sure if your brand deserves a passing grade? Put it to the test. Does the strength of your brand start from within? Too often, organizations try to build an external marketing strategy first, focusing on selling a brand before they build it. This creates a “cart before the horse” situation. Before your

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