Advertising Blog Topic2020-12-30T17:19:27+00:00

INSIGHTS | ADVERTISING

Does Your Website Need a Refresh?

One of the smartest ways to refresh your brand is to revamp your company website. Here at BCG, we recently gave our website an overhaul to ensure it reflected who our brand currently is. In light of the last year, one thing might be true for many organizations - who your brand is today may not be who it was a year ago. Another reason to evaluate your website is to keep up with growth, growth in size or maybe your organization has simply evolved past who it once was. The first question you need to ask before making any

Ways to Celebrate Your Small Business

At BCG we specialize in building and powering brands. Many businesses come to think of us as the in-house marketing department they don't have because we get to know your brand inside and out, learn what sets you apart from your competition and what gives your brand its unique position within the marketplace. From there we determine the right advertising tactics and digital marketing strategies to help drive long-term growth and achieve results. Below you'll find some great ideas on how to celebrate National Small Business Week, but really these are important actions for your small business to be

What Is a Brand Community and How Do You Build One?

Brand communities are the greatest showcase of brand loyalty. This group is made up of your brand’s most dedicated customers and followers who will not only continue to purchase from you but will also enjoy and share your content with friends and family.

Average Time Spent with Mobile in the US Will Surpass TV Time in 2019!

For the first time ever, US consumers will spend more time using their mobile devices than watching TV, with smartphone use dominating that time spent. Mobile device use is surpassing TV, bringing with it awesome opportunities like mobile display and retargeting.

Why Do Advertisers Still Find OOH Exciting?

The article below was published on January 24, 2019 on eMarketer, written by Ross Benes. Outdoor advertising is changing with the times Out-of-home (OOH) advertising is weathering the digital storm better than several other legacy ad mediums. Research firms have differing views on how quickly OOH is growing. According to Zenith, between 2018 and 2021, TV will contribute more to the overall growth in global ad spend than OOH. According to Magna, global OOH spend grew 4.6% in 2018. Magna states that OOH was the only traditional ad medium to show growth last year. eMarketer expects OOH advertising spend

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