Advertising Blog Topic2020-12-30T17:19:27+00:00

INSIGHTS | ADVERTISING

What Is a Brand Community and How Do You Build One?

Brand communities are the greatest showcase of brand loyalty. This group is made up of your brand’s most dedicated customers and followers who will not only continue to purchase from you but will also enjoy and share your content with friends and family.

Average Time Spent with Mobile in the US Will Surpass TV Time in 2019!

For the first time ever, US consumers will spend more time using their mobile devices than watching TV, with smartphone use dominating that time spent. Mobile device use is surpassing TV, bringing with it awesome opportunities like mobile display and retargeting.

Why Do Advertisers Still Find OOH Exciting?

The article below was published on January 24, 2019 on eMarketer, written by Ross Benes. Outdoor advertising is changing with the times Out-of-home (OOH) advertising is weathering the digital storm better than several other legacy ad mediums. Research firms have differing views on how quickly OOH is growing. According to Zenith, between 2018 and 2021, TV will contribute more to the overall growth in global ad spend than OOH. According to Magna, global OOH spend grew 4.6% in 2018. Magna states that OOH was the only traditional ad medium to show growth last year. eMarketer expects OOH advertising spend

Are You Ready for Some Commercials?!

Who's excited for the biggest advertising event of the year? We certainly are! And, we're sharing what we know so far in our video! Thank you to Ad Age for all their information and updates. To view the ads for Sunday's game that have already been released, click here. We hope you're as anxious about the commercials as we are and don't forget to check back with us next week as the BCG team sits down to talk through some of our favorites. Until then... Be Creative!

The One Where Outdoor Has Its Day

When it comes time to bring client brands to the marketplace, we pride ourselves on identifying the most effective and efficient media channels to achieve established marketing objectives. Today, with so many new technologies and digital marketing strategies available, we like to surprise our clients with a tactic or two that they haven’t considered (after all, it’s kind of what we’re here for). One that might not seem all that “new” is outdoor. But, most don’t realize that the outdoor media of today is most certainly not the outdoor media of years ago. In fact, outdoor advertising, or out-of-home

Load More Posts

TOPICS

30 and Rising Podcast
Branding
Brand Culture
Digital Marketing
Social Media
Video
Advertising
Other Topics

CONNECT WITH US

bcg-favicon-152px

buildingpowering brands

You deserve the best of the best. We’re ready when you are.

Let’s Talk!
Go to Top