INSIGHTS | ADVERTISING
The article below was published on January 24, 2019 on eMarketer, written by Ross Benes. Outdoor advertising is changing with the times Out-of-home (OOH) advertising is weathering the digital storm better than several other legacy ad mediums. Research firms have differing views on how quickly OOH is growing. According to Zenith, between 2018 and 2021, TV will contribute more to the overall growth in global ad spend than OOH. According to Magna, global OOH spend grew 4.6% in 2018. Magna states that OOH was the only traditional ad medium to show growth last year. eMarketer expects OOH advertising spend
Who's excited for the biggest advertising event of the year? We certainly are! And, we're sharing what we know so far in our video! Thank you to Ad Age for all their information and updates. To view the ads for Sunday's game that have already been released, click here. We hope you're as anxious about the commercials as we are and don't forget to check back with us next week as the BCG team sits down to talk through some of our favorites. Until then... Be Creative!
When it comes time to bring client brands to the marketplace, we pride ourselves on identifying the most effective and efficient media channels to achieve established marketing objectives. Today, with so many new technologies and digital marketing strategies available, we like to surprise our clients with a tactic or two that they haven’t considered (after all, it’s kind of what we’re here for). One that might not seem all that “new” is outdoor. But, most don’t realize that the outdoor media of today is most certainly not the outdoor media of years ago. In fact, outdoor advertising, or out-of-home
The digital world, the world of social media and online marketing, is constantly changing. Today, companies have a plethora of opportunities to enhance marketing capabilities with new platforms, more audience choices, and even changes instated by service vendors like Google. We find with this state of change comes renewed potential to enhance creativity. Yet so many teams don’t take advantage of it the way they could. This can manifest in two distinct ways: With an industry that evolves so rapidly, many become obsessed to keep up with what’s trendy. As a result, they cling to the shiniest and newest
Sure, the Eagles pulled out a win over the Patriots in the big game yesterday. But, which advertisers won big? Here are some of the top picks from BCG team members... Touchdown Celebrations to Come | NFL | Super Bowl LII Commercial Budweiser 2018 Super Bowl Commercial | “Stand By You” DORITOS BLAZE vs. MTN DEW ICE | Super Bowl Commercial with Peter Dinklage and Morgan Freeman #GuacWorld :60 | 2018 Big Game Commercial | Avocados From Mexico Mobility Anthem | Toyota Want to see more ads from Super Bowl LII? Click here to view 2018 Super Bowl Commercials!
“Your word is your bond.” It’s a phrase we’ve all heard. But today, with the seemingly never-ending cases of corporate scandal, corruption, sensationalism and overpromising while under-delivering, it feels more often that words are just sales tactics and not the tacit agreement they once symbolized. And people have taken notice. In fact, they’re fed up with it. With the recent and persistent cascade of issues around big companies, it seems customers no longer believe corporations will do the right thing for the customer, for the environment or for the common good. The trust once inherent in organizations’ supportive customers