INSIGHTS
30 and Rising: P02 – Amazon Targeting
In this episode of the 30 and Rising Marketing Podcast, Barcelona Creative Group leaders Juli Barcelona and Cate Horvatic, discuss how businesses can fuel their online and digital campaigns with the power of Amazon Targeting! Amazon Targeting is a great strategy for businesses that do not have e-commerce on their site, or do not sell their products on Amazon.com, which makes it an awesome digital marketing strategy for B2B, automotive, law offices, colleges and universities, financial institutions and medical facilities. Let's talk!
A Google My Business Listing Can Increase Website Traffic by up to 35%
Contrary to Paid Search Advertising, your Google My Business listing is not something that is searchable by users. It is information that you give to Google that Google then uses to populate on the Google Search Engine Results Pages, Knowledge Graph and Google Maps.
Building Brand Awareness – Always Essential for Any Business
Uncertain times are not the time to retreat or pull back when it comes to your marketing efforts. People’s experience with your brand will always be an important factor in their decision making process, in the marketing funnel and to becoming a loyal customer.
30 and Rising: P01 – Digital Marketing Strategies to Help You Stand Out from Competitors
In this episode of the 30 and Rising podcast Juli and Cate discuss the need for businesses today to do things differently and get creative when it comes to their marketing strategy. And, how being innovative with new media can help your business stand out from competitors. They discuss how and why people are spending their time on Connected TV and Online Audio – two specific digital marketing tactics that make sense for advertisers today and how these strategies allow you to target the right customers for your business.
3 Surefire Ways Small Businesses Can Navigate COVID-19 and Thrive
Not too long ago we discussed ways digital marketing could help brands adjust to these unprecedented times. At Barcelona Creative Group, we believe that truly smart marketers are finding ways to overcome these challenging times and be extra creative. Last week I attended a webinar in which the speaker
How Small Business Owners Can Stay Connected to Customers During COVID-19
This blog about digital marketing iwas published on April 21, 2020 on Social Media Week, written by Taylor Rohwedder. Photo source: socialmediaweek.org. Get creative, give back and share good values are just a few basic principles to note when trying to stay connected with audiences during COVID-19 When sales
