Episode 04 focuses on the importance of Small Business Saturday and how businesses can prepare as more shoppers look to stay close to home and shop small in 2020.
Episode 03 talks about the upcoming holiday season and how important it is for brands to engage and communicate with their people, stakeholders and clients and their communities.
It’s hard to believe that 11 years have come and gone since American Express introduced its Small Business Saturday marketing campaign, but as we all know time flies. It started when American Express decided to give small business owners and shoppers a boost during a terrible recession. Today, American
EMarketer, a publication we follow closely, reports that most forms of digital media have seen their activity grow significantly during the pandemic. Over the Top TV (OTT), live video, digital audio and podcasts have experienced far more growth than industry observers ever expected. Subscription OTT services such as Netflix,
The most wonderful time of the year will be here before you know it! And with each of the holidays approaching - Halloween, Thanksgiving, Christmas - comes great opportunities for digital advertising, which means the best time to start planning for 4th quarter is NOW. You've been hearing from
Video is one of the most powerful mediums available and seems to get bigger and stronger every day. Statistics show that over 70% of businesses now use video content in their marketing, and of those, 83% feel video marketing is a very important part of their strategy. Video is progressing