INSIGHTS
What’s Cool in Digital Advertising?
It's no secret that the internet is a very cool place. With content to keep you engaged for hours and the ability to stay connected to people anytime, on every device, it's no wonder people are spending more and more time online. It also means there are endless ways to connect your business, products and services to customers and prospects. Digital advertising utilizes the wealth of online data to help you reach the right people and increase brand visibility. And our insights and custom reporting will show you results and measure ROI. Here is a little of what's cool
Want to Make Your Brand a Crowd Favorite?
With the uninterrupted access that social media and mobile advertising bring to brands, it’s never been more crucial to stand out from the crowd. Creating a strong brand that shines from the inside out is the best way to resonate with your team as well as your marketplace. Not sure how to bring a breath of fresh air to your brand? Here are a few ways to get started.
Barcelona Creative Group Welcomes Video Production Executive
September, 2019 – Burr Ridge based advertising and marketing agency Barcelona Creative Group has hired Steve Grein in newly created roles of Video Production Department Manager and Business Development Director. Grein will apply his many years of experience as an Emmy Award winning Executive Producer and Project Manager to grow BCG's video production department and help drive business development efforts for the full-service agency. "While corporate and product-related videos have long been popular in both business to consumer and business to business applications, the use of video in digital marketing has exploded in recent years," stated Juli Barcelona, President
As Demand for Video Grows, We’re Growing Along With It!
Steve Grein, former owner and Executive Producer of NeWave Productions, has returned to Chicagoland to join our team. Steve's many years of video production experience will expand our video services while enhancing email, digital and social campaigns for our clients. We are excited to bring his leadership and expertise to our team. We opened our doors in 1990, working mostly in print media. In 2005, we evolved by bringing website design, content development and email marketing capabilities in-house. In 2012, we relocated to our current location in Burr Ridge and expanded our focus to include everything digital and social.
The One Where We’re Totally Aware
You open Facebook and see a carousel ad with that amazing apothecary table you were eyeing inside Pottery Barn last Saturday. You launch the ad, check out the three amazing finishes the table comes in and, not yet ready to commit, you close the ad and go back to scrolling. But there it is again, on your mobile browser. And again, in your Instagram feed. That’s when you realize, it’s all around you. Congratulations, you’ve reached what one of our favorite “Friends” characters might refer to as “Unagi.” You know, that delicious state of complete and total awareness. If it
Average Time Spent with Mobile in the US Will Surpass TV Time in 2019!
For the first time ever, US consumers will spend more time using their mobile devices than watching TV, with smartphone use dominating that time spent. Mobile device use is surpassing TV, bringing with it awesome opportunities like mobile display and retargeting.
