Shelter-in-place mandates and people staying in their homes has put many organizations in a challenging position in regard to their marketing efforts. If you were already advertising – do you continue the campaigns you have running, shift gears or hold off? If you were in the planning stages – should you still spend the money, where should you spend your money, is your message still relevant? Forbes gave two important reasons for brands to continue advertising through challenging times – projecting the image of corporate stability and the competitive advantage to be gained when competitors cut back on their
In addition to the global economy, companies all around the world are feeling the effects of the coronavirus. Not to mention how daily life has changed for so many. Workers have gone remote, parents have become teachers, in-person meetings have become conference calls, trade shows are going virtual - the list goes on. Not sure about you, but my daily device usage and screen time have certainly skyrocketed. And, I’m willing to bet the same goes for many of your customers. As marketers and digital advocates, it’s hard for us not to see the possibilities this brings for brands.
Dear Valued Clients, Partners and Friends: We hope that you and your organization are staying well and keeping healthy. It has been a week unlike many of us have ever experienced, and while I am certain that you are hearing from a lot of vendors and partners, we wanted to check-in as well. It is hard to know how the next few weeks will unfold, but we want to assure you that all Barcelona Creative Group team members are continuing normal operations. We Remain Accessible To protect yourselves, your family and staff, you may be
Not all of us at BCG have experience working remote. But we are very fortunate that in times of uncertainty such as this, we do have the resources and the capability to work from home and stay connected with each other and with our clients. In light of these circumstances, we wanted to share some tips and tools if working remote is a new experience for you! Always consider holding meetings virtually or doing screen shares, which are often free tools. Resorting to long emails with a lot of information on your capabilities or pricing might not come across
When was the last time you watched a video online? Ten minutes ago? Yesterday morning? Maybe you have a video playing in another tab while you’re reading this! Video is everywhere and by 2021, video is expected to account for 82% of all web traffic. Today, it’s helping to boost engagement seeing as internet users currently spend 88% more time browsing on websites that have videos. Perhaps you’re looking for a direct line to decision-makers? Grab the attention of the 59% of executives that prefer watching a video to reading words on the page. Not sure how video fits
Digital marketing is fantastic because it is diverse, affordable and customizable. As you plan for 2020, make sure you know what your key performance indicators, or KPIs, are. Go beyond vanity metrics and get to the heart of the matter. Instead, use metrics that translate to real dollars and cents.