Community banking has been a vital part of our agency since its founding in 1990. More important is the fact that we have helped our financial clients transition successfully from traditional forms of advertising and marketing communications to today’s challenging and fast-paced digital and social media environment.
Banks and other financial institutions have been slow to adopt digital marketing tactics. Both digital and social media have a significant impact on how we behave socially, how we act as consumers and how we do business. And, while we still believe in traditional forms of media, few offer the targeting capabilities available with various forms of digital. To avoid the risks of losing market share, the most important objective for any successful financial marketer should be improving the customer experience across the multiple channels consumers interact with most. And we can help!
When it comes to understanding the customer journey from initial exposure to a brand to becoming a customer, there are many stages in between. Working with an agency who understands the big picture is the key to exceeding your marketing goals and business objectives.