It’s time to fuel your online and digital campaigns with the power of Amazon! With 50% of U.S. internet users starting product searches on Amazon compared to Google, Amazon has collected MASSIVE amounts of data about its users which can be used to target ads both on and off Amazon. We now have the ability to target with display ads on and off Amazon.com and video/OTT on Amazon owned properties and partner websites and apps.
Amazon is a great strategy for businesses that do not have e-commerce on their site, or do not sell their products on Amazon.com, which makes it an awesome strategy for B2B, automotive, law offices, colleges and universities, financial institutions and medical facilities. If you’re intrigued and want to learn more about what the power of Amazon can do for you and your marketing, then it’s time we talked!