Video is one of the most powerful mediums available and seems to get bigger and stronger every day. Statistics show that over 70% of businesses now use video content in their marketing, and of those, 83% feel video marketing is a very important part of their strategy. Video is progressing rapidly and fueling the trend is the belief by 89% of businesses that video marketing brings a stronger return on investment (ROI).
1. Video Boosts Conversions
Videos increase the credibility of your products and services and can lead directly to greater sales. Adding a product video on your webpage can increase conversions by 87%. And if that’s not enough, 80% of users who watched explainer-videos about a product subsequently bought it. It’s a very visual world out there, so don’t leave it up to people’s imagination – show them what they need to know about your business.
2. Video Builds Trust
Building trust and creating relationships is at the heart of every great content marketing strategy. Video content does it all because it engages and ignites emotion. There’s no question that digital marketing and social media have become powerful outlets to promote your brand, and if you’re serious about content marketing, then you must be serious about using video across these platforms as well.
3. People. Watch. Videos!
This one really needs no further explanation, but if you need some, here are a few points to consider:
- 78% of people watch videos online EVERY week
- Facebook users view, on average, 8 billion videos a day
- Videos have an 82% view rate on LinkedIn
- 65% of all impressions from an Instagram ad come from videos
- 80% of viewers can recall a video they’ve seen in the past 30 days AND
- 95% of viewers are more likely to remember a call-to-action after watching a video compared to only 10% when reading it in text
4. Video Messages Are Consistent
Creating a video gives you, and perhaps your salesforce, a consistent message. Are you launching a new product or service? Do you want to tell a compelling story about your organization, your culture or recruit new talent? Brand awareness, corporate messages, customer testimonials, sales presentations, explainer videos and, of course, video ads are great ways to get your message out, the way it is meant to be shared.
5. Videos Rank Higher on Search
You are 53x more likely to show up higher on Google if you have a video embedded on your website. Videos also increase the amount of time spent by visitors on your website. Longer exposure signals to search engines that your site has good content, and this can have a great impact on how search engines rank your site. Remember to optimize your videos by writing interesting titles and descriptions and adding backlinks to your products and services. Lastly, make sure you tell prospective customers what to do next!
Adding video to your marketing strategy has quickly become a MUST DO simply because it works. We know that video production can often seem intimidating, but don’t worry, we have you covered. We’re ready to talk options and strategy – in person or virtually!
