In this “30 and Rising” podcast, Juli Barcelona and Cate Horvatic of Barcelona Creative Group focus on the importance of Small Business Saturday, scheduled for the Saturday after Thanksgiving, November 28th.

While American Express reports that shoppers spent over $110 million on Small Business Saturday in 2019, forecasts expect an even bigger day in 2020 as shoppers look to stay safe by staying close to home. Even more important, people have come to realize how vitally important locally owned businesses really are. Research shows that 67 cents of every dollar spent in your local community stays in the community – supporting owners, employees and suppliers who typically live where they work. And local businesses are generous, contributing 3 times that of national chains in support of schools, churches, civic and other non-profit organizations. And in this most unusual year, where you spend your money during the holiday season just may determine how many locally owned businesses stay in business in the year ahead!

Whether you’re a shopper or a small business owner, there’s still time to prepare. You’ll find plenty of resources online at www.americanexpress.com/ShopSmall. Enjoy the podcast and get ready to SHOP SMALL on Saturday, November 28th. Enjoy the podcast!

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