In this episode of the 30 and Rising Marketing Podcast, Barcelona Creative Group leaders Juli Barcelona and Cate Horvatic, discuss how businesses can fuel their online and digital campaigns with the power of Amazon!
Amazon has collected MASSIVE amounts of data about its users which can be used to target ads both on and off Amazon. With Amazon Targeting, Barcelona Creative Group helps businesses target with display ads on and off Amazon.com and video/OTT on Amazon owned properties and partner websites and apps.
Juli and Cate, along with guest co-host Allison Gibson from VICI Media, describes the various types of targeting strategies available with this awesome digital strategy. Enjoy the podcast!