In this episode of the 30 and Rising podcast, Barcelona Creative Group leaders Juli and Cate, discuss the need for businesses today to do things differently and get creative when it comes to their marketing strategy. And, how being innovative with new media can help your business stand out from competitors. They talk through how and why people are spending their time on Connected TV and Online Audio – two specific digital marketing tactics that make sense for advertisers today and how these strategies allow you to target the right customers for your business. Enjoy the podcast!
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When times are tough, it can be tempting for businesses to scale back on their digital marketing. It isn’t a good idea to stop because then they could be missing out on opportunities! It’s much better to take a step back and pivot the strategy to adapt to the times, rather than stop entirely. No matter how the economy is doing, it is important to keep the momentum going.