Radio & TV Advertising

Securing advertising spots on radio and television is no longer limited to companies with millions to spend on advertising campaigns. When you consider advertising locally, your small business can produce and air a radio or television commercial that is well within your advertising budget.

We help a number of businesses use these mediums by:

Identifying the target market
Exploring demographics with media contacts
Establishing a budget for length of advertising
Maximize advertising dollars with relevant zoning

Cable TV Is Affordable

Cable not only brings your message to life with color, sight and sound, but associating your product or service with high-profile news, sports or other cable programming can help you project a highly prestigious image and differentiate your business from the competition.

For example, if your customers love golf, your message can be part of weekly PGA Tour events and instructional programming offered on the Golf Channel. From late night talk, game shows and documentaries to movies, sports and food - the variety of programming offered on cable is virtually unlimited.

While a zoned, 0:30 commercial on a major sporting event such as a White Sox or Blackhawks game can cost up to $150, many commercial time slots can be obtained for as little as $4. That’s right – zoned 0:30 spots on CNN, Fox News, CNBC and many other cable networks often cost less than $10 each. At these rates, 50 spots per week can cost less than one small display ad in a local newspaper!