Public Relations

"It isn't what they say about you, it's what they whisper." – Errol Flynn

In today’s socially driven world, marketing and public relations are more important than ever before. It can draw positive attention to your company and increase brand awareness. Not only do people have access to a multitude of information, they are more intelligent consumers. The days of trusting million-dollar advertising campaigns and sales pitches are over. People trust their peers and online communities more than ever before. Customers want transparency with their brands and they want to build relationships based on their unique needs. This can be good news for businesses of all shapes and sizes.

Public relations (or community relations) can help shift the focus from the push-message style of advertising and provide consumers with valuable, relevant information. Today, the goal is to develop messages that pull your customers to you by engaging them and educating them about your company, products and services.

The Doors of Opportunity are Open

In the past, press releases were a tool reserved for organizations who had big news and deep pockets. It was also difficult to get them into the hands of journalists and editors. With the dwindling number of printed newspapers and the emergence of company blogs and user-generated, local news sites, the doors of opportunity are now wide open for all businesses. There is also a great need for relevant and newsworthy topics.

At Barcelona Creative Group, we start by developing a well-written story, then we make sure it includes the right keywords and phrases for search engine optimization. We use a number of tools to engage your online community – including Pitch Engine, social media sites, local media and blogs.

Optimizing press releases is an important step that is often disregarded by many companies, including some marketing companies. Utilizing relevant keywords can help your release appear in organic search results and drive traffic to your website. Obtaining additional backlinks to your site improves its search engine rank, which can also help your site get found.

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