Results:

Since creating the Physicians Care brand in 1995, the health care network has expanded along the Lake Michigan shore, up through South Haven, Hastings, Holland, Grand Rapids and Muskegon and on north through Ludington and Cadillac to Traverse City and Petoskey. Participating providers also cover central and northeastern Michigan. Cooperation with independent agents continues to expand, helping membership in Physicians Care health plans grow.

Profile:

Founded in 1995, the Physicians Care health care network has grown to include more than 15,000 physicians and 80 hospitals throughout Michigan. Strategic alliances with NLI America and ASR Health Benefits have helped shape fully insured, shared-funding and consumer directed health plans for businesses large of small.

Objective:

To develop a brand image that will emphasize the competitive advantages of member providers and a comprehensive range of health plan offerings with seamless one-stop administration.

Solutions:

Our first assignment included logo design and branding for physician's offices throughout the network. Print and direct mail advertising to independent agents and employers have followed. Capability brochures, email bulletins and newsletters are in use and a new website continues to evolve.

Back