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Barcelona Creative Group Expands Public Relations Services

June 20, 2008 – Palos Heights, IL – For nearly 20 years, Barcelona Creative Group (BCG) has provided advertising, marketing and public relations services to small and mid-sized companies throughout the Chicagoland area. The company, founded in 1990, has grown consistently, working with more than 80 clients in just the last four years.

This growth, and an increased focus on web-based marketing, has enabled Barcelona Creative Group to further expand and enhance the public relations services they offer to clients. One of the strategies being used to increase the reach and effectiveness of their PR efforts is incorporating the use of newswire services to distribute client-related news. This approach, which incorporates cutting edge technology, is proving to be very effective.

Use of newswire services to distribute a press release introducing a new product manufactured by southwest-suburban based ClearTainers, Inc., enabled the release to reach more than 300 newsrooms including all Chicago-metro media in addition to a database of environmental and public entity trade publications. Within a few days, a significant number of media inquiries were received. Interaction between the BCG client service team and editors has resulted in a number of commitments by industry trade publications to feature product information in upcoming editions.

While the company has always provided public relations services to its clients, agency founder Thomas Barcelona sees great potential for growth in this area. “Publicity is extremely important in today’s competitive business environment”, Barcelona stated. “Not only can public relations help a company strengthen its brand and build trust with the public, but it can increase website traffic and boost a brand’s presence in their marketplace”, he added.

Along with an expanded range of public relations services, Barcelona Creative Group of Palos Heights, Illinois offers expertise in branding, website design and marketing, media management, writing and graphic design. For more information on the agency’s expanded PR capabilities, contact Tom Barcelona, President at 708-448-8077 or visit www.barcelonacreative.com

 
 
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