For four decades we've provided third party fulfillment services to the publishing industry. Publishers from around the country outsource to Ware-Pak for storage, customized packaging, unique assembling, mail order and e-commerce order fulfillment, catalogue and book distribution services and returns processing.
To promote their brand and maximize the return on their investment as an exhibitor at Book Expo America, the nation’s largest annual gathering of book publishers, held in New York City.
In order to capture the attention of conference attendees, we came up with a three-part direct mail campaign that combined big New York images and facts with Ware-Pak’s performance record. One oversized postcard was mailed in each of the 3 weeks leading up to the conference.
Ware-Pak was ecstatic with the results. The reception and traffic at this year’s expo were their best ever and we are now enhancing their website to bring the same clarity and consistency to their brand message.
