During more than a quarter century, The Horton Group has evolved from a small insurance agency to one of the top insurance brokerage firms in the country. Still, Horton has not lost sight of its entrepreneurial roots or its strength – helping larger, entrepreneurial companies, public entities and individuals address their insurance, risk management and employee benefit needs.
To develop a brand image and a communications strategy that will help one of the nation’s largest privately held insurance brokers tell its story – a great story waiting to be told.
We began by developing a “Horton Best in Class Solutions” logo to help the company stand out from the crowd. Interviews with clients, key executives and support staff enabled us to develop compelling, targeted materials, including Best in Class client, executive and product/service profiles.
To execute its four-part strategy for continued growth, Horton is generating new commercial accounts by telling its story – showing prospective customers the value of doing business with Horton.
