A diversified investment firm offering equity, fixed-income, convertible and alternative investment strategies, among others. With roots dating back to 1977, the firm serves institutions and individuals via separately managed accounts and a family of open-end and closed-end funds, providing a risk-managed approach to capital appreciation and income-producing strategies.
To build brand awareness and foster loyalty among internal and external stakeholders in their hometown of Naperville, Illinois and throughout the Chicago area.
Local prominence and a national landmark came together when we created outdoor billboards and commuter rail signs. Locations were secured on heavily traveled streets, expressways and transit routes.
The campaign helped Calamos pave the way for its initial public offering and development of a multi-purpose real estate venture anchored by its new corporate headquarters at Route 59 and I-88 in Naperville.
