Mobile Websites

Developing a mobile friendly website should be the first step in any mobile marketing campaign. Viewing web pages that were developed for a large monitor on a tiny screen can be frustrating. Even more problematic is if your website doesn't even show up in a mobile web browser. This could be one of the fastest ways to lose a customer to your competition.

At BCG, we build dynamic websites that are mobile friendly and capture the attention of viewers with meaningful, engaging and interactive content. People often turn to their mobile phones for a source of entertainment while waiting in line or waiting for the train - so why not include a short video rather than static content.

Mobile Friendly vs.
Mobile Ready

Your website doesn’t have to be mobile ready but it should at least be mobile friendly. A mobile friendly website should look appealing, display properly and function in a mobile browser.

Developing a mobile ready site includes creating a simpler version of your website – making it easier to navigate and more desirable for the user. For example, shopping websites often develop a mobile site to make mobile browsing easier for their customers.

Before developing a mobile ready site, determine if it will benefit you or your customer. Depending on your business, you many not need a mobile ready site.

If you have questions or need help determining what type of website your business needs, contact BCG.