Mobile Marketing

Mobile traffic is expected to exceed desktop traffic in 5 years or less. Are You Ready?

Mobile marketing is a 'hot topic' in the world of advertising. Not surprising, as there are more mobile phones than TVs, desktop computers and laptops combined. People now use cell phones for much more than just phone calls. Today's smartphones are more like mini computers used to search the web, check email, communicate through social media, download apps, watch videos and play interactive games. (Angry Birds ring a bell?)

Delivering your brand to the palm of their hand is a great way to reach people in today's fast-paced world. Mobile applications make it possible for people to bank, pay bills, ask questions of businesses and get answers almost instantly. QR Codes take them to web pages, product videos, coupon offers and much more. Brands are increasingly using mobile marketing to engage with customers.

BCG can help your business:

Determine a clear objective
Develop a strategy that makes sense
Find and target customers close to your business

Text Messaging

SMS text messaging is a popular form of mobile marketing and a great way to reach your audience at a low cost. Offering something to your mobile customer that is not offered by email or direct mail coupons provides something unique for them. You can also use text messages to send out reminders of upcoming events, appointments or special promotions.

When it comes to developing mobile marketing strategies, it is still important to keep the basics in mind - use appropriate channels to spread your message, keep it engaging and be creative!