Results:

To execute their 4-part strategy for continued growth, The Horton Group is generating new commercial accounts by illustrating how Best In Class Solutions in insurance, risk management and employee benefits are making a measurable difference for their clients.

Profile:

During more than a quarter century, The Horton Group has evolved from a small insurance agency in Orland Park to one of the top insurance brokerage firms in the nation. Still, Horton has not lost sight of its entrepreneurial roots or its strength - helping middle-market, privately-owned companies, public entities and individuals address their insurance, risk management and employee benefit needs.

Objective:

The Horton Group engaged Barcelona Creative Group to develop a brand image and a communications strategy that would help them tell their story, a great story waiting to be told, by relating their client's success stories.

Solutions:

We began by developing a Best in Class Solutions brand identity to illustrate their competitive advantage and bring their story to life. Interviews with clients, key executives and support staff helped us develop compelling stories and industry-specific marketing materials, including client, executive and product/service profiles.

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