While programs that create and nurture strong personal relationships are still vital, TPAs are beginning to see the wisdom of supplementing traditional marketing efforts with newer, digital-based initiatives.
Most third party administrators (TPAs) are hesitant about pursuing digital marketing strategies. Unsure about how to navigate mobile-based communications and social media applications to engage brokers, employers and their plan members, many continue to focus on relationship-based marketing approaches that may have worked for them in the past. However, we are in a new world of communicating and relationships are established and nurtured in very different ways.
This "Digital Marketing Guide for TPAs" helps define the value in adding digital strategies to strengthen and improve existing marketing efforts.
- How "Millenials" Are Driving New Strategies
- How to Reach a Wider Audience with Digital
- Digital Marketing Tactics Explained (including responsive websites, paid search advertising, and more)
- Digital Marketing Success Stories from Leading TPAs