Create EnergySouthwest Half Marathon & 10K

  • Goal

    For years, our goal was to establish this race as "The Premier Athletic Event in the Southwest suburbs." We work to build sponsorship and enhance the level of exhibitors, volunteers, attendees, runners and local participants.
  • Collateral - Posters

    Collateral - Posters

  • Insights

    Everyone involved with founder and Race Director Mel Diab (Owner of Running for Kicks in Palos Heights) strives to make this race to be a big success. We remain committed to offering a true "runner's race" with a great course, professional management and attention to detail that dedicated runners appreciate.

    This year we were, in a way, reinventing the race. We were faced with securing new corporate sponsors, in-kind contributors and a new location for the Business & Health Expo. With all this came the need to rebrand the race, which meant new creative and a new overall feel for the event.

    We know what a grand event this Half Marathon & 10K has become for Palos Heights and the surrounding communities and we wanted to stay true to its local tradition. In the days leading up to race day, everyone begins to feel the excitement, energy and a genuine sense of community pride. We want to intensify these emotions while marketing the event.
  • Social Media

    Social Media

  • Email Marketing

    Email Marketing

  • Strategy

    We want the creative to be just as bright and vibrant as the energy level on race day. Getting in front of the running world in the Chicagoland and neighboring states, while appealing to businesses and volunteers in the Southwest suburbs is crucial.

    Over the years, the race has evolved and so has our marketing plan. This year we upped our social media game and created a new website. Marketing tactics included email marketing, posters, print ads, direct mail postcards and the program book, which was distributed to every home in Palos Heights prior to race day.
  • Results

    • Two new major local sponsors in 2016 - Palos Hospital and CNB Bank
    • The number of 10K race participants increased
    • We saw an increase in the number of volunteers
    • 40% increase in Race Facebook Page Likes
    • Facebook CTR was 1.2x higher than the industry average
    • The website generated over 12,000 unique visitors in less than 2 months
    • Most importantly, since the inaugural race in 2008, over $175,000 has been contributed to local charities
  • Print Advertising

    Print Advertising

  • Direct Mail

    Direct Mail