It’s been a long month for digital and social media. On March 16, Facebook made headlines when it suspended Cambridge Analytica and...
Recently, we wrote a piece about artificial intelligence. Most people will agree that they notice how Google, in particular, utilizes AI to help deliver relevant content and advertising to individual users. [...]
Over the past couple years, we’ve seen marked changes in the ways people engage with video. Today you can watch an entire season of a series at your leisure or a live concert from thousands of miles [...]
The article below was published on July 20, 2017 by Employee Benefit Adviser, written by Tom Greene. There are seminal events in our lives of such magnitude that they burn into our memory bank. Do you [...]
The article below is from eMarketer. In 2017, programmatic display advertising spending will reach nearly $33 billion Despite the negative press around programmatic advertising following the YouTube ad [...]
While personal relationships have long been the foundation for Third Party Administrator business strategies, many TPAs are now discovering the proven benefits of adding a strong digital marketing program [...]