We have talked about artificial intelligence (AI) and Google’s use of RankBrain recently to help you understand the wave of digital...
This agency rock band is in need of some new rhythmic talent. Who will bring a new instrument to our creative harmony, contributing to the further success of this unique agency? We are looking for an Interactive/Digital [...]
A Christmas ad was recently released by a British supermarket chain called Sainsbury’s. Some quickly called it one of the best of the season as it was watched more than 1 million times in just 24 hours. [...]
There have been a few Christmas ads run recently that are considered to be in the running for the best of the holiday season so far. However, several are saying this ad beats them all. It’s an ad for Edeka, a German supermarket chain. And, while the commercial could be considered a bit controversial, the video itself went completely viral with over 18 million views in just four days!
The ad starts off melancholic and quickly turns to downright tragic, but it sends a very relative message and ultimately ends happily. The ad begins with an old man listening to a phone message from his daughter and grandchildren telling him that they cannot make it home for Christmas this year to see him, but will try again next year. You then see the old man eating dinners for one as he sits alone next to his Christmas tree, clearly longing for time with his family.
Each of his busy children then seem to get news that their father has passed away and so they each travel to mourn their loss together. When they arrive at their father’s home they find the table set for a nice big family dinner, and they also watch their father emerge from his kitchen. He says to them, “How else could I have brought you all together?”
Now, clearly this is not something we encourage anyone to try in order to get their entire family together for the holidays. But, one thing we do agree on is that these days everyone seems to be too busy or moving too fast to stop and really enjoy the things that matter. And, this commercial takes an extreme approach to prove this point.
What would it take to get you to stop and think about what really matters to you, about what you should be doing instead of checking off boxes on your long to do list, or about how or with who you’d like to be spending your holiday season? This ad may not attract more people into their stores, but it might raise Edeka’s brand awareness and send a very touching message to all who see it.
Recently I came across some YouTube videos created by Erik Qualman, a best selling author. They are all called Social Media Revolution, but a new one with updated facts is released each year. After watching [...]
Barbie sales have been falling for years, proving that children don’t purchase Barbie dolls like they used to. But, it seems Mattel is trying to change that and in doing so they’re revamping Barbie’s image.
In the past we’ve seen Barbie in her signature high heels, in glamorous ballroom gowns, in her awesome convertible or in lots of pink. Now Mattel is taking a girl-power approach to their marketing in an attempt to finally get with the times.
A new ad from Mattel asks: “What happens when girls are free to imagine they can be anything?” Little girls appear as professionals offering their knowledge to the adults around them. The ad shows girls living out what they hope to be, which is exactly what children do with their dolls – act out scenarios they imagine or hope to be in one day.
The ad is empowering and completely different from what we’ve seen from the brand in some time, which is probably part of the reason why it’s so great. And, while Barbie seems stronger on the inside, we can’t help but notice that she looks exactly the same on the outside. They may have changed Barbie’s image, but they didn’t change her perfect appearance, which has us wondering if the ad will have the effect that Mattel is hoping for.
Regardless of what the ad does to Barbie sales, Mattel is encouraging young girls to “imagine everything she can become” and teaching them they can “be anything.” It’s an ad that we think is created right.