A few weeks ago we posted an entry about marketing to the ‘Baby Boomer Consumer’. We wanted to follow up by providing you with some statistics about the buying behavior of the boomer consumer. And show a little comparison between Boomers, Xers, Y’s and Millennials.
Google introduced its new social initiative, Google+, with what they called a Google Wave – a large invite-only rollout. They attracted 10 million users in the first two weeks, and are working on ironing out the wrinkles and enticing brands and organizations to become users. You may be thinking, “Why do I need another social [...]
Collectively, people over the age of 50 hold $7 trillion in personal wealth, and in the U.S., control 75% of the nation’s disposable income – so why are marketers continuing to overlook them as consumers? The advertising world has spent over two decades focusing money and attention on young adults ages 18 to 49. Many [...]
You may have noticed an increasing number of billboards for hospitals on your drive to and from work, or more ads for them in the paper you read every morning. This is no coincidence. Health Care Reform, along with the perceived let-up in the recession we’ve been facing for the past few years have lead [...]
Last Fall, I had an opportunity to attend a self insurance conference where I heard a keynote address by Joe Plumeri, Chairman and CEO of Willis Holdings, one of the world’s largest insurance brokerages. I found his story very inspiring and was fascinated to learn how he capped off his lease negotiations with a request [...]
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