Over the past couple years, we’ve seen marked changes in the ways people engage with video. Today you can watch an entire season...
About a third say they’re trustworthy and accurate, too! A recent report from eMarketer shows that when searching for local products and services, U.S. internet users trust search engines even more than [...]
The article below is from eMarketer. In 2017, programmatic display advertising spending will reach nearly $33 billion Despite the negative press around programmatic advertising following the YouTube ad [...]
eMarketer’s Maria Minsker spoke with business-to-business (B2B) marketing experts about the best ways for B2Bs to leverage social media. Here are five tips drawn from the interviews. How many of these [...]
While personal relationships have long been the foundation for Third Party Administrator business strategies, many TPAs are now discovering the proven benefits of adding a strong digital marketing program [...]