At BCG we provide our clients with a fully integrated marketing plan using our step-by-step approach, which we refer to as our BrandIntelligence™ process. This process helps us identify the uniqueness of your brand and translate it into strategic and memorable campaigns focused on end results. To establish the foundation for our creative materials, we follow these steps:

B STRATEGIC.

Knowledge is power and successful brands do their homework. They know their customers, their competitors and their unique qualities. They establish marketing objectives and create a plan. BCG does the homework for you. We perform extensive research on your competition and your customers. We also take a look at your current marketing efforts and explore numerous tactics. The research process gives us plenty of data to help you establish a marketing plan. We then BrainStorm ideas and begin developing, or improving, your branding.

B CREATIVE.

This step may include developing or refining your message, corporate identity, content, design, and website. We know that powerful design needs to be creative, so does your message. In today’s world, message really does matter. From your online content to your print marketing materials, your message should be consistent with your brand essence. BCG uses techniques to incorporate color schemes and tactics that appeal to different market segments, and we shape your message to relate to the various customers you may serve.

B TACTICAL.

This step is all about getting your message in front of current and potential customers. You need to be where your customers are, and BCG can assist you in developing a plan that does so. Over the years, we have become particularly good at applying this process for clients whose taret markets include business owners and high net worth individuals. Great marketing campaigns are integrated and interactive. They use traditional methods combined with new and innovative tools of engagement. BCG will provide you with print materials and online solutions along with digital and social media plans.

B YOUR BRAND.

Don’t just create a brand, live it. BCG believes that your brand message should resonate as loudly inside your organization and it does in the marketing you direct outside. BCG will provide you with internal branding strategies and employee engagement ideas to help your organization live your brand.

At the end of this process you will walk away with a complete marketing plan – tangible information that includes research findings, data, marketing tactics, creative messages, marketing materials, and an approach that fits your budget.

Let’s get started! Contact BCG online or call (708) 488-8077.