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Digital Marketing

Out of Home Advertising Is Making a Comeback, Here’s How It Can Work for You

25th July 2018

While online and social advertising have been receiving most of the attention over the years, Out-of-Home (OOH) has found its way back to the table. Technology has actually aided in the return of OOH, as digital billboards create more affordable options and social media platforms like Snapchat and Instagram have users looking for the perfect photo-op. Billboards in general are very effective, and their performance improves when combined with other marketing tools, such as geo-targeting. Here are some ways your business can utilize OOH to boost brand visibility and customer interaction:

Digital billboards that don’t break the bank. If you’ve excluded billboard advertising from your marketing because of their cost, it may be time to reconsider. There are options to select boards with excess inventory, allowing your business to utilize the board for a set amount of time for a set price. This option makes a perfect test run for businesses that have never used billboard advertisements, or for those looking to boost visibility for a specific event or seasonal offering.

Tap into the “Go-Out Economy.” OOH can work hand-in-hand with social media advertising, especially when geo-targeting and creative visuals are utilized. 78% of Millennials would rather spend their money on live-experiences over material purchases, which means more Millennials are getting out of the house and looking for something to do! A perfect way to utilize OOH and social media is to have a billboard that encourages viewers to interact with it, choosing to share images of it on Snapchat or Instagram to document their experience. This can be done through call-to-actions or eye-catching displays. Geo-targeting the billboard can also deliver your message to their mobile devices, creating a lasting effect and boosting results.

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Source: Outfront Media

Looking to expand into Out-of-Home advertising? We can help.

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