Our ideas could be executed in a series of direct mail pieces or email blasts, a print ad, television commercial or website with content that motivates people to action. No matter where your creative manifests itself, it will be based on sound insights and strategic thinking. We help you establish goals, then execute in ways that will differentiate your brand and engage your marketplace.
When it comes to print advertising, one of the most valuable services we offer is researching the publications that serve your market. We consider it our responsibility to look for ways to dominate without breaking the bank. In magazines, newspapers and business journals, we look for ways to do something different that will help you dominate a page without necessarily having to pay for it. We might use color, size, shape or location, but one way or another, we’ll do everything possible to help you outgun the competition without having to outspend them.
Traditional ad campaigns are anything but traditional today. Whether the situation calls for video, animated graphics or a QR code that people on the move can scan, we stay open to all the possibilities and we ask our clients to do the same.
The bottom line is that whether we’re building one ad or an integrated campaign, we look for ways to do something different. Even when your ad has to be in a certain publication, there’s nothing that says you have to use it the same way you’ve always used it. We don’t push the envelope to feed our egos, but we’re never afraid to take risks when that’s what it takes to differentiate your brand in a crowded marketplace.
From print to broadcast and web to outdoor, we’re an agency with the energy and “fight-to-win” culture needed to move your marketing and your brand… forward.
CEO: Tom Barcelona
Prez: Juli Barcelona
Art: Carey Wise
Production: Krista Hartman
Media: Monica Crites
Manager: Linda Barcelona